DAC is being held out of California…sounds like a “hear all about it” headline. The actuality is that DAC, out of California, is not an anomaly; DAC has left California before. I can remember the sweltering heat of summer in Vegas and the parties all around the French Quarter of New Orleans to mention a few. Austin has waited patiently for us so now it is your turn to shine. After all, Austin is probably the second largest hub of tech business in the country. DAC is doing a great job setting the stage for the High Tech conference by making absolutely sure that the smartest brains in the world know that Austin is a great place to party.
Yes, there is good reason to go to Austin beyond the music and parties. It is a smart move on the part of the DAC management to show there…most folks that I talk to are indeed going. I have never been to Austin, and I dare say might never have gone, as this would not have been my first choice as a vacation destination. The fact that it looks like a heck of a town makes this an intriguing location and I can dare say, a nice refreshing change. Local Austin engineers that have not had the fortune to go to DAC in California will now have the opportunity, as it sits in their backyard. The DAC Company roster is not noticeably missing anyone and in fact has a fair amount of new exhibitors. We already know that we will never see the DAC exhibit floor anywhere near its past size but it is not size that matters; it is the amount of exhibitors and all of you that decide to attend. After all, it is the support of the community that makes for a great show. The customers that exhibitors want to see will all be there, and on that you can wager. I have not heard anyone say to me, “Mark, XYZ is not going to attend because it is in Austin”.