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Mark Gilbert
Mark Gilbert
Mark has been involved in EDA recruiting for over 18 years. He is Founder and President of EDA Careers, but started his career in EDA as executive Vice President at EDA Jobs. Mark was also VP of Marketing and Business Development in the beginning of the Internet revolution and has been a … More »

DAC In Austin, What To Expect…How’s The Year Been For Start-Ups…Polish That Resume, You Never Know When…BEST TECH CARTOON I HAVE SEEN…

 
June 5th, 2016 by Mark Gilbert

Pic Mark Gilbert 2016-06-05
There is a significant amount of decent buzz surrounding DAC Austin, which for me, is a bit surprising.  On the plus side, I think DAC will see a lot of folks from the region that simply cannot make the trek west; the typical home for DAC.  Considering that Austin (and surrounding Texas areas like Dallas) is probably the second biggest hub for EDA type engineers, I think DAC will see a lot of fresh faces. After all, the conferences are second to none and it is a great experience for those that have never walked the DAC floor.  We all know the usual suspects, those that rarely miss a DAC, will certainly be there. Austin will not preclude (plug in Intel, Freescale, TSMC, Global and the rest) them from going.

Having said that, I remember the last DAC that was in Austin, three years back.  The isles were long but few, three as I recall.  There were certainly times when the exhibit floor seemed sparse, when (as I have surmised before) the long sometimes deplete of visitors isles looked like a bowling alley. You could put pins on one end and roll a ball down, only hitting the exhibitors. EDA today, as opposed to EDA DAC in Austin three years ago, has far fewer EDA companies but perhaps more IP and Services companies, which should also enhance attendance.

I also know that the footprint of booths (floorplans) will be much smaller, compared to DAC when in the Bay Area. I have heard from several that the Big 3 will be sending far fewer people, to man their booths as well most coming from the Valley.

As for EDA Start-Ups, the pressure is on now more than ever.  The Big 3 keep getting bigger, with several acquisitions happening over the last few months. The few I expected to fall out have in fact fallen out but those with a solid business plan and real and working tools, continue to succeed, albeit not easily.  I think this is as much a reflection on business modeling worldwide, as more and more mom and pop type business (generally, not just EDA) continue to feel the pressure of the bigger and bigger stores in their category. Malls are all the same, as is the bigger shopping centers, all carrying the same brand of stores which we now all flock to, making shopping “easier”. Support for small business continues to diminish and that is a truly sad indictment on the future of small business, the backbone of what made this country so great.  I hope more and more big companies find a way to encourage smaller companies to thrive and on this, I specifically mean EDA!

So is DAC a place to take your resume? I say no but it is a place where I can meet you with good career advice on how to proceed. It is also a place where I can help you by making introductions to the right people, rather than blindly handing in your resume and getting little if any attention.  I have frequently arranged actual interviews at DAC and then do all the follow up to ensure a concerted effort that you are not forgotten.  Please feel free to call me anytime to discuss what might interest you, or to schedule a meeting during my visit.  If you see a good looking guy in a WHITE SPORTS COAT, just flag him down, he will, rather I will be happy to take some time and talk to you.  Unless I am having too good a time at DAC.

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