Yes, Silicon Valley is full of shows. It seemingly has one every other week for something TECH and certainly a lot of them are in our domain. Clearly some are better or more relevant than others; I would argue that the ARM show is one of the better, smaller regional shows for our business. The roster of exhibitors is impressive and I have talked to quite a few decision makers who said they are going, even if they are not exhibiting. For me, it is a chance to catch up and hear the latest goings–on in the biz as well as hopefully find a few new job requisitions. While webinars are picking up steam and are proving to be a cost effective method to deliver a company’s message or to accomplish various cost saving information disseminating goals, it simply cannot take the place of a good old fashion meet and greet that trade shows provide. Perhaps trade shows are analogous to a texting relationship…texting can do what it is suppose to: communicate easily and quickly, saving time and effort. Clearly, texting is not even close to a face-to-face engagement. Meetings or communication in person will always excel over the new forms of less personal communication and for this reason, almost by itself, trade shows are central to a companies ability to present by making it personal. In addition, they also give me the chance to wear my trademark WHITE sport coat, which translates so much better at a tradeshow than it does on line.
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