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Archive for November 7th, 2013

Silicon Valley Is Full Of S…..EDA Consortium Reports More Good News…Heading to ARM…

Thursday, November 7th, 2013

Yes, Silicon Valley is full of shows.  It seemingly has one every other week for something TECH and certainly a lot of them are in our domain. Clearly some are better or more relevant than others; I would argue that the ARM show is one of the better, smaller regional shows for our business.  The roster of exhibitors is impressive and I have talked to quite a few decision makers who said they are going, even if they are not exhibiting. For me, it is a chance to catch up and hear the latest goings–on in the biz as well as hopefully find a few new job requisitions.  While webinars are picking up steam and are proving to be a cost effective method to deliver a company’s message or to accomplish various cost saving information disseminating goals, it simply cannot take the place of a good old fashion meet and greet that trade shows provide.  Perhaps trade shows are analogous to a texting relationship…texting can do what it is suppose to: communicate easily and quickly, saving time and effort. Clearly, texting is not even close to a face-to-face engagement.  Meetings or communication in person will always excel over the new forms of less personal communication and for this reason, almost by itself, trade shows are central to a companies ability to present by making it personal.  In addition, they also give me the chance to wear my trademark WHITE sport coat, which translates so much better at a tradeshow than it does on line.

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