EDA Careers Corner and News
Mark has been involved in EDA recruiting for over 18 years. He is Founder and President of EDA Careers, but started his career in EDA as executive Vice President at EDA Jobs. Mark was also VP of Marketing and Business Development in the beginning of the Internet revolution and has been a … More »
What Makes This Column SO Different Than The Rest and How Did It All Start… Industry Growth and Employment Is Up…
January 10th, 2013 by Mark Gilbert
If you know me or follow my column, you know that I am not an EDA Soothsayer…I do not do technical flow charts like Gary Smith, or tool comparisons like Cooley, or technical writing like Penny, Nenni, Russ or Gabe. I am just a guy that talks to a lot of EDA people day in and day out…Company heads to worker-bees at every level…I talk and talk, I listen and I learn. This is how I decide what to write for the only NON-TECHNICAL column in EDA and why my column is one of the most read in the industry.
As I celebrate my wonderful 6-year relationship as a columnist with EDACafe, I reflected about how this column came about and the incredible success it has achieved. I thought a little background might be relevant and interesting. Before EDA I was serving as the VP of Marketing for a major Internet Start-up, one of the first in the world. (Almost before the developer of the Internet, Al Gore). We were developing these things called WEBSITES for companies like Pepsi and Pizza Hut, (to name just a few of our Fortune 500 client base). We met the misfortune that many a start-up before and after has experienced. The 150 Million promised never came and that was the end of what could have been the beginning of something great.
Shortly thereafter, some 15 years ago, my dear friend and former legendary EDA recruiter, Bob Gold, convinced me to come in and help him take his company to new levels. In my second year with Bob (EDA JOBS) we tripled the size of the company and became an even bigger force in EDA recruiting. Bob knew everyone and with my aggressive tenacious way of doing business and his incredible relationships and knowledge of EDA, we achieved some really nice growth until EDA growth slowed and the recession forced us to adjust to the new climate. Bob made a personal decision that after 25 years in EDA, it was time to move on. I decided to continue as I knew I had built a pretty nice business for myself and went on my own and started EDA-Careers. While the years were decent and my relationships were growing, I was not Bob and had to work even harder to build this new company. I was already known as someone who worked hard in both the good and bad times, as well as being full throttle in my work ethic but I needed to do more to get my name and my company name (EDA-Careers) out there. That need is what led me to EDACafe.com, the widest read news portal in the industry. I wanted to advertise and knew there was no better site to choose…after all they specifically delivered content to my exact target audience.
So 6 years ago I met with the President of EDACafe.com, David Heller, to do what few recruiters do…advertise. David and I immediately hit it off and while talking he said that he felt I had just what the site needed…some non-technical perspective on the JOBS part of EDA and asked me if I would like to write a column. I had done television and radio but public writing (as a few of you might know) was not my strong point, though developing content and creatively writing, certainly was. So I took David up on his offer and other than a few writing (grammar) glitches along the way, the column was immediately accepted and has been full steam ahead ever since. It started out and still is driven by JOBS AND CAREERS ADVICE but I knew that in order to make it more relevant it had to also deliver industry content and news, not the technical stuff the other guys were doing but the things people were talking about or wanted to know on the non technical (or as it is PERHAPS called today), social side. So I started writing about my talks with those I knew and talked to everyday, after all, you all you all are the ones that know everything relevant to EDA. Your input is the fuel that helps me to break news and give others food for thought and is what makes us unique and important and most important likable to our very loyal fan base. It keeps EDA Careers Corner and More even more relevant and even get the attention of companies and candidates, including the likes of Aart de Geus who I wrote about twice, the last by his request.
I am very fortunate to have been given this gift of writing this column for the last 6 years and getting the opportunity to talk and meet with so many people that I might never have had the opportunity to meet. The folks at EDACafe have always been amazing, starting with David Heller and his son Adam, to Sanjay Gangal and his wife Anita and later on, Graham as well. Their support of this column has kept it as one of the top read sites in EDA advertising which has been an integral part of my business model.
So as the year moves forward, I want to thank so many of you for your comments, support, and appreciation of my writing. I want thank to especially thank the wonderful team @ EDACafe that works so hard to provide EDA with its own news portal…the very best portal for news in EDA.
Quick note… According to the EDA Consortium (EDAC), it was another good quarter and another good year for EDA. On the jobs front, EDA involved companies employed 28, 877 in Q3 2012, which is an increase of 6.3% compared to the 27,162 people employed in Q3 2011, and up 2.4% compared to Q2 2012. EDA revenue increased 4.9% in the third quarter of 2012. Revenues grew to $1619.9 million, compared to $1543.9 million in Q3 2011. Revenue for Q3 2012 increased 1.7% compared to Q2 2012. The four-quarters moving average increased by 8.8%.