If you know me or follow my column, you know that I am not an EDA Soothsayer…I do not do technical flow charts like Gary Smith, or tool comparisons like Cooley, or technical writing like Penny, Nenni, Russ or Gabe. I am just a guy that talks to a lot of EDA people day in and day out…Company heads to worker-bees at every level…I talk and talk, I listen and I learn. This is how I decide what to write for the only NON-TECHNICAL column in EDA and why my column is one of the most read in the industry.
As I celebrate my wonderful 6-year relationship as a columnist with EDACafe, I reflected about how this column came about and the incredible success it has achieved. I thought a little background might be relevant and interesting. Before EDA I was serving as the VP of Marketing for a major Internet Start-up, one of the first in the world. (Almost before the developer of the Internet, Al Gore). We were developing these things called WEBSITES for companies like Pepsi and Pizza Hut, (to name just a few of our Fortune 500 client base). We met the misfortune that many a start-up before and after has experienced. The 150 Million promised never came and that was the end of what could have been the beginning of something great.