Open side-bar Menu
 What's PR got to do with it?

Posts Tagged ‘semiconductors’

Warren Savage interviews Mike Gianfagna on the importance of collaboration

Sunday, June 2nd, 2013

In the following video, Warren Savage, CEO of IPextreme, talks with Mike Gianfagna, VP of Corporate Marketing at Atrenta, about collaboration – with TSMC and the Constellations partners.

Mike’s dream is for “a vibrant industry with a well-defined quality metric.”

Lee PR does work for Atrenta

KNTV talks to EDA firm re startups in Silicon Valley

Monday, May 27th, 2013

KNTV, the Bay Area NBC affiliate, covered a story this past Friday on how Silicon Valley is the nation’s mecca for startups.  KNTV reporter Scott Budman contends that Silicon Valley is stretching its borders north to Oakland.  Really?

According to a survey conducted by the National Venture Capital Association, San Francisco is the nation’s hottest city for tech startups, with San Jose coming in second. Oakland is ranked at No. 11.

As part of this story, Budman interviews San Jose EDA firm, Atrenta, pointing to Atrenta as a typical Silicon Valley startup.

Check it out:

 

http://www.nbcbayarea.com/news/local/Oakland-a-Hot-Tech-Startup-Hub-208709051.html

(more…)

IP exerting its presence at DAC

Monday, May 20th, 2013

 

With less than 3 weeks away until DAC’13, Liz and I asked Warren Savage about  IPextreme’s  and Constellations’ planned presence there.  Warren is not only founder and CEO of IPextreme, but also head of the IP consortium, Constellations.

We caught up with Warren recently, and Mike Gianfagna, VP of Corporate Marketing at Atrenta (Atrenta is a Constellations partner), happened to be there.  So, the two of them let us in on what Constellations would be up to at DAC.

 

Liz: Warren, what play does IP have at DAC this year?

Warren Savage
President and CEO
IPextreme

Warren: Change is slow, but IPextreme and Constellations are happy to report change is afoot and our workshop at DAC serves as a prime example of this. Together with TSMC and our Constellations partners Atrenta and Sonics, we are pleased to present “Driving Quality to the Desktop of the DAC Engineer” on Sunday, June 2 from 1:00 to 5:00 PM. This workshop showcases a foundry, two IP companies, and an EDA company working together—exactly as we do every day.

Why, then, is this the first DAC workshop of its kind? Why have the ties binding us together in the semiconductor ecosystem not been highlighted before? Perhaps the old saying, “If all you have is a hammer, everything looks like a nail,” is the only explanation. At the end of the day, our customers need all of us – both IP providers and EDA vendors. We owe it to them not only to recognize that, but also to make their lives easier by working together.

(more…)

The Last Word on DAC Themes

Thursday, May 16th, 2013

The final word on the BIG theme(s) for DAC comes from Brian Bailey, Editor of EE Times EDA Designline……

 

For many people, the attendance numbers seem to be the number one issue on their minds this year. DAC has never been to Austin in its 50 year history and only once been to Texas. Yet there is, and has always been, a very large design community in that area, a group of people that have perhaps been overlooked. A head count seems to be a very unimportant number, even though it is an easy metric. But we are an intelligent industry that should know a lot about metrics and I think there are more useful metrics in this case, such as the number of first time attendees.

  (more…)

What’s the BIG theme for DAC50?

Tuesday, May 14th, 2013

DAC is upon us….and in Austin, of all places – the island in the middle of Texas.

As it’s getting closer, we were wondering what the BIG theme is for the 50th DAC.  So, we asked a few of our friends and colleagues in the industry.  Here’s what a few of them had to say.

 

I expect DAC to continue to explore low power challenges, with much talk about solving FinFET issues at 14 and 10 nm. Then there is the ever expanding SoC and how to handle all of the challenges that come with greater integration and IP reuse. Finally, what’s DAC without a discussion of Moore’s Law and whether it will/won’t continue to define industry progress in the years to come?

~ Joe Desposito, Editor-in-Chief, Electronic Design

 

(more…)

New gen view on the passing of print

Monday, April 29th, 2013

 

We old gen folks bemoan the passing of print, even though we (in truth) haven’t cared about print for a number of years – finding the true value being on the web.  I think it’s more symbolic for us old folks than anything else. 

In the wake of the closing of the print editions by UBM, we decided to follow up with the new gen EDA folks we interviewed last week to get their take on this turn of events. 

First up is Hannah Watanabe, of Synopsys, with her thoughts on the news…..

Hannah Watanabe

My mind goes back and forth when it comes to the whole print versus digital media. Personally, when it comes to books, I prefer to have the print version. There is something about turning a page and being able to physically see and feel how many pages I have read and how many I have left. When I’m done with the book, I can put it on a shelf with all of the other books that I have read and feel a sense of accomplishment.

However, when it comes to magazines or monthly or quarterly publications, I much prefer to have access to a digital copy. Unlike books, which I tend to read at home with a cup of tea and a blanket, I find myself looking at magazines and other publications when I’m on the go. When I’m on the go (say waiting for a dentist appointment), I only have bits and pieces of time to read, so it is much nicer to have a digital version or a magazine or publication on my phone than the whole printed version shoved in my purse. So, in short, I think that it is a good and positive move on EE Time’s part to go completely digital. With the age of smartphones, tablets and other mobile devices, I’m sure that the electronic version has a much larger audience and reach. Of course, I do feel for those who are losing their jobs due to a complete migration to digital.

(more…)

Granularity and complexity in low power verification

Tuesday, April 2nd, 2013

 

 

Cary Chin, Director of Technical Marketing at Synopsys, has an intriguing take on how to approach verification now that the mandate for design project managers is to meet the low power requirement of the target end-product.   Chin says that if we look at verification in terms of fine and broad “granularity,” users will meet their verification goals with a lot less angst and anguish.    However, at first glance,  I had no idea what Chin was talking about…which is why we asked him to join us and talk about this idea.

 

Ed: Cary,  you’ve been recently talking about granularity in verification, especially in terms of low power.  What does this all mean?  

Cary:  When I think of granularity in low power design, I’m thinking about the size of the “chunks” that we manipulate to improve the energy efficiency (or “low power performance”) of a design.  For example, in most of today’s low power methodologies, large functional blocks are the boundaries we work within – we can shut down these blocks or manipulate the voltage to save energy when peak performance isn’t required.  This boundary level isn’t just a matter of convenience; our tools and methodologies for both implementation and verification can only deal with certain levels of complexity, so we are confined in many dimensions in how we can pursue finer granularity.

(more…)

what’s YOUR story?!?!

Monday, March 4th, 2013

In a casual conversational exchange I overheard last week at DVCon (which reminded me of what Steve Jobs said to John Scully –  “Do you want to sell sugared water for the rest of your life or do you want to…change the world?” –  someone asked if the other’s company wanted to dink out press releases forever or if the company wanted to tell a story that mattered to its audiences.

This conversation got me thinking……There’s nothing wrong with sending out press releases but companies get optimal effect and value when they issue press releases for more than mere information distribution.

What would that be? To reinforce, substantiate or bolster the company’s story. Sending out press releases (or saying, writing or doing any outbound efforts) ought to convey at least one of the company’s message points.

(more…)

Predictions 2013 – A Shocker?

Tuesday, February 19th, 2013

 

Our final prediction for 2013 comes from Mike Gianfagna, VP of Corporate Marketing at Atrenta, and prognosticator extraordinaire:

“By the end of 2013, the names of the Big 3 EDA companies will not be the same as they are today.”

 

 

Predictions 2013 – Ravi Ravikumar on Timing and Power

Monday, February 11th, 2013

 

 

 

Today’s prediction comes from Ravi Ravikumar, Vice President of Marketing at ICScape Inc. Ravi, who has over 18 years of experience in marketing, business development & project/program management in the EDA and semiconductor industries, gives his two cents on timing and power closure for 2013…..

 

“If you think timing and power closure were difficult issues at 40 and 28nm, they are going to get worse at 20nm. The traditional means of addressing timing/power closure as a post-implementation step using custom scripts that call on sign-off STA and physical implementation tools to achieve closure is taking too many iterations at 28nm.

As geometries reduce below 28nm, timing/power are more difficult to close due to design-related complex physical requirements, process and manufacturability issues like double/triple patterning and VT cell spacing rules create more R/C effects, impacting timing and power. Power issues in-turn lead to temperature and reliability problems. Design closure becomes a multi-dimensional task.

(more…)

CST Webinar Series



Internet Business Systems © 2016 Internet Business Systems, Inc.
595 Millich Dr., Suite 216, Campbell, CA 95008
+1 (408)-337-6870 — Contact Us, or visit our other sites:
TechJobsCafe - Technical Jobs and Resumes EDACafe - Electronic Design Automation GISCafe - Geographical Information Services  MCADCafe - Mechanical Design and Engineering ShareCG - Share Computer Graphic (CG) Animation, 3D Art and 3D Models
  Privacy Policy