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Posts Tagged ‘semiconductors’

Security for IoT is a lot like the BORG Collective

Thursday, July 24th, 2014

 

Bernard Murphy, CTO of Atrenta, talks about the challenges to security that the IoT will bring in our continuing coverage of the IoT panel at DAC…and sees the IoT as a lot like a biological system!!!!

 

BernardMurphy_picMurphy:  The IoT represents a new level of challenge for security – not just because you have to worry about automotive, medical and so on.  But also, if you believe the numbers, then the number of potential edge nodes in an IoT is on the order of a trillion or more.  That’s two to three orders of magnitude bigger than any existing network you can imagine.  It’s about the number of cells you find in a new born baby.

So a trillion edge nodes looks like a biological system.  Why is that relevant? Because our approach to security today is very atomic….It’s not a system level approach.  You think in terms of system level and you look at analogies with biological systems, then you think in terms of different things.

Of course, you need all the antibodies and antiviruses.  But you also want to think about things like signaling – help I’m under attack.  It’s not the same thing as defending yourself.  You still want to defend.  But you also want to signal to your nearest neighbors or an organization around you that you’re under attack.  It can isolate you or send in defenses.

Hogan:  Bring the white blood cells.

Murphy:  And related to that is a mechanism for behavioral detection as opposed to signature detection.  Everything we know about software viruses is all based today on signature detection.

The problem with that is that it is a very expensive approach in terms of power when you try to get down to these low power nodes.  Why don’t you typically run antivirus on your cell phone?  Because it’s going to consume a lot of power.

So, you need localized defenses.  You need these signaling mechanisms.  In biology there’s this concept of programmed cell death.  I may choose to sacrifice myself if I can’t defend myself any longer, because I’m not going to be able to continue my function, but at a minimum I should try to preserve the health of the system.

Hogan:  The Collective.

Murphy:  Yeah, BORG.  We need to start thinking about security in this bigger IoT context as a system problem, and biology is an interesting analogy for that.

Picard_as_Locutus

 

 

 

 

Security is going to be HUGE.  The IoT is not for sissies.  Does it scare you? 

The biology/IoT analogy is way out there and thought provoking. 

Readers……What do you think?  

 

The IoT and Time to Market

Tuesday, July 22nd, 2014

 

In today’s snippet from the IoT panel, Randy Smith, VP of Marketing at Sonics, gives his views on how the IoT will affect the EDA and IP industries. 

RANDYSMITHSonics Inc-1

 

Smith:  Time to Market will be more important. The need for software-hardware co-design and speed will equal new applications and solutions for EDA.

A lot of it will be in consumer, which is why there is a lot of hype, because when we think consumer, we think high volumes, perhaps a trillion devices out there.  But what’s different in that market as compared to some other markets is that time to market is so much more critical.

So for IoT, you’re going to need the equivalent of agile software development and hardware.  You’re going to need to respin that design in three months.  It would not be a tremendous surprise if you see some previous ASIC practices like gate arrays start to get more traction again.

So people can get to market, not necessarily quite as cheaply as they’d like to, but just to get out there fast.  They also have a huge integration problem, and when you have integration issues like you do for IP from multiple sources, you have security problems.

 

Ah, the need for software-hardware co-design comes up again.  And time to market rears its head — will it be “more important” than it is today?

Readers, your thoughts?

 

How-to-Market-Your-Product-or-Service-on-Radio-TV-Without-Buying-Advertising-Time

The Internet of Everything – What are we really facing?

Monday, July 21st, 2014

 

As we had previously announced, venture capitalist Jim Hogan moderated a panel at DAC regarding the IoT. 

_MG_7133-no-halo (2)_mediumIt was an eye opener about all things IoT……or maybe we should call it the IoE (The Internet of Everything), or as one prominent editor noted, the IoW (The Internet of Whatever).  Our panelists included:  Gary Smith, Market Analyst, GSEDA; Frank Schirrmeister, Group Director, System Development Suite, Cadence; Bernard Murphy, CTO, Atrenta; and Randy Smith, VP of Marketing, Sonics.

Very lively discussion among panelists, but also from the floor!  Most notably editor Gabe Moretti of Chip Design and Simon Bloch of Samsung.  Bloch, Sr. Director of R&D in mobile consumer wireless devices, posed questions and stimulated discussion to the point where he might be called the unannounced 6th panelist.

Over the next few blogposts, we’ll share snippets of that discussion.  Gary Smith will start us off…..

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What is the IoT?…Jim Hogan convenes discussion at DAC

Tuesday, May 20th, 2014

_MG_7133-no-halo (2)_medium

 

As DAC frenzy hits us all, here’s an event that EDA/IP users and media people ought to consider attending.

 

It’s a Jim Hogan-moderated discussion event on

IoT system design concerns

Jim will 1) introduce the topic; 2) spur, moderate, provoke discussion and 3)  sum up what we’ve learned during this session.  Of course, this group of speakers are pretty opinionated and won’t need much provocation.

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Tough job: SKTA Innopartners on rebuilding the semiconductor ecosystem

Tuesday, May 13th, 2014

Electronics360′s George Leopold explores SKTA Innopartners and their unique business incubator model in this article:

Technology Incubator 2.0 Seeks to Rebuild U.S. Chip Ecosystem

Accelerator Model

Accelerator Model

 

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You’ve got problems with your design rule deck?

Tuesday, May 6th, 2014

You’ve got problems with your design rule deck?   See what Bryon Moyer and Peggy Aycinena have to say on how to fix those problems……

Testing Out the Rules by Bryon Moyer

Sage-DA: Automating rule checking by Peggy Aycinena

Come check out Sage-DA at Booth 1423 at the Design Automation Conference.

Lee PR does work for Sage-DA.

 

Real RTL Signoff™ is a Comprehensive Signoff

Monday, March 17th, 2014

RTL Signoff is certainly one of the hot topics in chip design circles lately, and one that is garnering great interest and concern.  I chatted recently with Piyush Sancheti, VP of Marketing at Atrenta, on what it is, why it’s a design imperative, and how it should be done.

Liz:  Piyush, thanks for taking the time out to chat with me today on this vital topic…RTL Signoff.

Piyush:  No problem, Liz

Liz:  So, to start out, what is RTL Signoff?

Piyush:  “RTL Signoff” gained momentum as an established concept in 2013. While the concept is not new, a commonly-accepted definition did not exist in the past, which is now beginning to emerge.  Here’s what I think RTL Signoff is: a comprehensive series of well-defined MUST-pass requirements for your RTL before you commit the design to downstream implementation such as synthesis and physical layout. In addition to this complete set of RTL Signoff requirements, you need tools and methodologies to meet the requirement, along with tangible metrics to measure your pass/fail criteria.

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HOW will EDA/IP get beyond the horizon?

Sunday, March 16th, 2014

Brian Fuller -­ editor in chief of the now-lamented EE Times during its best years ­- and I were talking about it being great that there are these predictions about where EDA/IP is going in 2014. Chris Rowen’s wrap up prediction talked about EDA’s need to move beyond component – level focus. Chris isn’t alone in this idea.

The question is:  HOW will EDA/IP get beyond the component level and start looking at what’s beyond the 25-year EDA horizon and how EDA can and must add value.

Brian and I would love to hear what readers out there think…..

Does EDA & IP need to go beyond?

Where does it need to go?

And how will it get there?

How do software and hardware come together?

Wednesday, March 12th, 2014

Software is beginning to take on a bigger role in the SoC design world.  How do we get to SW-HW co-verification? This topic was the center of discussion at a private event last week co-located with DVCon.  The event, hosted by Jim Hogan and sponsored by Vayavya Labs Pvt. Ltd., included a panel discussion with Frank Schirrmeister (Cadence), Tomas Evensen (Xilinx) and Parag Naik (Saankhya).  George Lotridge of VMware and Michael Bair of Intel also gave presentations. Click here for the presentations. (more…)

Predictions 2014: Chris Rowen talks EDA and IP….and Beyond

Monday, March 3rd, 2014

For our final entry to this series, let me just reiterate our original question…..

What do EDA and IP (as an industry) need to do in 2014 to serve its user base better?

Chris Rowen, Cadence Fellow and Tensilica Founder, will wrap it up with his word on the subject.

“What does the EDA and IP industry need to do in 2014? Simply put, we need to move past EDA.

Let me explain. As an industry, we’re not just about ‘how’ you design something; we’re increasingly about ‘what’ you design.

This comes amid the relentless march of design complexity. It also comes as companies reconsider their position in the electronics ecosystem to try to deliver more value for customers.

For instance, semiconductor vendors are considering where they best fit into the design spectrum and they’re also looking farther upstream to understand market requirements of their customers’ customers. IP providers, for their part, are looking upstream to understand marketing technology requirements better and re-engineering their business models.

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