What's PR got to do with it? Posts Tagged ‘Sage’Design rules built on quicksand?Wednesday, May 27th, 2015
Sage CEO Coby Zelnik recently talked with us about how design rules need a formal methodology to account for all the permutations of each rule for today’s and the next generation’s chip designs. What I found alarming was that he noted how design rules are being built today. An engineer writes the rule based on…well, based on…um…gut feel? The point is that the design rule creation process currently has no specification to govern the creation of the design rule. Design Rule Manual Creation a Bottleneck?Monday, June 24th, 2013
Sage Design Automation, Inc. announced its founding technology last month and created a lot of customer and media buzz at DAC’13 inAustin. I bet a lot of people were surprised that design rule manual creation and DRC deck implementation were manual, error-prone tasks – especially as we get into smaller process geometries – and that they can take years to put one together. In a way, it’s a lot like writing a long paper on a typewriter, or even by hand. When you make an error, you use White Out (remember that?) or type back over the error with the erasing ribbon. There’s no way to correlate the paper’s index, spell check, grammar check or check for consistency. So we accosted Sage-DA president and CEO Coby Zelnik to ask him about this problem, one that many of us assumed just took care of itself! Here’s what he had to say. |
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