My colleague Liz Massingill spoke with IPextreme CEO Warren Savage about her approach to PR, i.e., what she wants to accomplish on behalf of her clients.
The main message? It’s all about the story…the company’s story…and how Liz creates it, substantiates it, reinforces it. In the end, it’s all about putting a human face on the faceless company to give it personality, an image, a life. An entity that customers want to do business with.
For those in fabless semiconductor or IP startup mode (or even thinking about how to start up and get funding), take a look at Paul McLellan’s report on a couple of panel sessions at the annual GSA Entrepreneurship Conference, held last Thursday, July 18 at the Computer History Museum.
Of note is that the first session’s panelists brought a variety of funding models to the table – from a traditional VC to Intel Capital to a brand new incubator on the scene – SKTA Innopartners. In fact, any of you fabless guys really should talk to Angel Orrantia at SKTA. They are focused on fabless semiconductors and enterprise software.
Below is an excerpt from Paul’s write-up:
GSA Entrepreneurship: Getting Money In and Out
Published on 07-18-2013 11:32 PM
This afternoon and evening I was at GSA’s entrepreneurship conference at the Computer History Museum. The first two panel sessions were essentially on getting money into companies to get them started (or growing them), and getting money out when you have built the business.
Sage Design Automation, Inc. announced its founding technology last month and created a lot of customer and media buzz at DAC’13 inAustin. I bet a lot of people were surprised that design rule manual creation and DRC deck implementation were manual, error-prone tasks – especially as we get into smaller process geometries – and that they can take years to put one together.
In a way, it’s a lot like writing a long paper on a typewriter, or even by hand. When you make an error, you use White Out (remember that?) or type back over the error with the erasing ribbon. There’s no way to correlate the paper’s index, spell check, grammar check or check for consistency.
So we accosted Sage-DA president and CEO Coby Zelnik to ask him about this problem, one that many of us assumed just took care of itself! Here’s what he had to say.
KNTV, the Bay Area NBC affiliate, covered a story this past Friday on how Silicon Valley is the nation’s mecca for startups. KNTV reporter Scott Budman contends that Silicon Valley is stretching its borders north to Oakland. Really?
For many people, the attendance numbers seem to be the number one issue on their minds this year. DAC has never been to Austin in its 50 year history and only once been to Texas. Yet there is, and has always been, a very large design community in that area, a group of people that have perhaps been overlooked. A head count seems to be a very unimportant number, even though it is an easy metric. But we are an intelligent industry that should know a lot about metrics and I think there are more useful metrics in this case, such as the number of first time attendees.
These two trend setters share their opinions on the BIG DACthemes in 2013.
I see two related trends:
1) More signoff activity earlier in the design flow
2) More focus on IP quality and usability
Both of these trends represent a maturing of design tools and business models. Because of the tremendous complexity that sub-20 nm design brings, it becomes more important to get the design right as early as possible. The tools are maturing in the earlier stages, and more designers are demanding clean reports, or sign-off level quality audits as a result. This is helping to reduce schedule delays and design costs – good for the industry.
Semiconductor IP is also maturing – both use models and business models. There is a growing focus on reporting delivered quality and robustness. This will allow IP providers that deliver the best IP to flourish. Also good for the industry. We’ll see an increase in conversations about IP providers collaborating with the rest of the ecosystem at DAC. Another good trend.