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Posts Tagged ‘Lee PR’

Massingill on creating stories

Wednesday, October 23rd, 2013

 

My colleague Liz Massingill spoke with IPextreme CEO Warren Savage about her approach to PR, i.e., what she wants to accomplish on behalf of her clients.

The main message? It’s all about the story…the company’s story…and how Liz creates it, substantiates it, reinforces it. In the end, it’s all about putting a human face on the faceless company to give it personality, an image, a life.  An entity that customers want to do business with.

Check out the video:

 

 

How to become venturable

Tuesday, September 17th, 2013

 

Are you thinking of starting a hardware company?  Although it takes a lot more for a hardware startup to become “venturable” than a software startup, viable funding can be found.

Ilgiz Akhmetshin, of SKTA Innopartners details several ways for hardware startups to raise additional funds in his blog:  “How to Raise Seed Investments for a Hardware Startup.”

 

 

 

 

Lee PR does work for SKTA Innopartners.

 

Reinvigorating semiconductor startup funding

Monday, July 22nd, 2013

For those in fabless semiconductor or IP startup mode (or even thinking about how to start up and get funding),  take a look at Paul McLellan’s  report on a couple of panel sessions at the annual GSA Entrepreneurship Conference, held last Thursday, July 18 at the Computer History Museum.

Of note is that the first session’s panelists brought a variety of funding models to the table – from a traditional VC to Intel Capital to a brand new incubator on the scene – SKTA Innopartners.  In fact, any of you fabless guys really should talk to Angel Orrantia at SKTA.  They are focused on fabless semiconductors and enterprise software.

Below is an excerpt from Paul’s write-up:

GSA Entrepreneurship: Getting Money In and Out

Paul McLellan

by

Paul McLellan

Published on 07-18-2013 11:32 PM

This afternoon and evening I was at GSA’s entrepreneurship conference at the Computer History Museum. The first two panel sessions were essentially on getting money into companies to get them started (or growing them), and getting money out when you have built the business.

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Kickin’ it up in Austin with Ajoy and Wally

Friday, June 28th, 2013

For some Friday fun….

For those of you who were unable to attend the big 50th DAC party, or you just missed the intro to Asleep at the Wheel, you might find this little video entertaining.

It’s a video of Cowboy Ajoy and Ranger Rhines (aka Ajoy Bose, CEO of Atrenta and Wally Rhines, CEO of Mentor), cutting it up on the Austin City Limits stage to kick off Kickin’ it up in Austin.

Design Rule Manual Creation a Bottleneck?

Monday, June 24th, 2013

Sage Design Automation, Inc. announced its founding technology last month and created a lot of customer and media buzz at DAC’13 inAustin.  I bet a lot of people were surprised that design rule manual creation and DRC deck implementation were manual, error-prone  tasks – especially as we get into smaller process geometries – and that they can take years to put one together.

In a way, it’s a lot like writing a long paper on a typewriter, or even by hand.  When you make an error, you use White Out (remember that?) or type back over the error with the erasing ribbon.  There’s no way to correlate the paper’s index, spell check, grammar check or check for consistency.

So we accosted Sage-DA president and CEO Coby Zelnik to ask him about this problem, one that many of us assumed just took care of itself!  Here’s what he had to say.

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The Internet of Things

Sunday, June 16th, 2013

 

As Mike Demler predicted back in May, the “Internet of Things” was all the buzz at DAC this year. 

Freescale CEO Gregg Lowe talked about the opportunities and challenges in his keynote.  

Mentor CEO Wally Rhines said in his keynote that the big growth in the semiconductor industry will come with the Internet of Things. 

It was simultaneously discussed at the GSA European Executive Forum in Munich and the Sensors Expo in Chicago

What do you think? 

Is it the next big thing? 

Can EDA step up to the challenge? 

And what does it mean to our future?

Warren Savage interviews Mike Gianfagna on the importance of collaboration

Sunday, June 2nd, 2013

In the following video, Warren Savage, CEO of IPextreme, talks with Mike Gianfagna, VP of Corporate Marketing at Atrenta, about collaboration – with TSMC and the Constellations partners.

Mike’s dream is for “a vibrant industry with a well-defined quality metric.”

Lee PR does work for Atrenta

KNTV talks to EDA firm re startups in Silicon Valley

Monday, May 27th, 2013

KNTV, the Bay Area NBC affiliate, covered a story this past Friday on how Silicon Valley is the nation’s mecca for startups.  KNTV reporter Scott Budman contends that Silicon Valley is stretching its borders north to Oakland.  Really?

According to a survey conducted by the National Venture Capital Association, San Francisco is the nation’s hottest city for tech startups, with San Jose coming in second. Oakland is ranked at No. 11.

As part of this story, Budman interviews San Jose EDA firm, Atrenta, pointing to Atrenta as a typical Silicon Valley startup.

Check it out:

 

http://www.nbcbayarea.com/news/local/Oakland-a-Hot-Tech-Startup-Hub-208709051.html

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The Last Word on DAC Themes

Thursday, May 16th, 2013

The final word on the BIG theme(s) for DAC comes from Brian Bailey, Editor of EE Times EDA Designline……

 

For many people, the attendance numbers seem to be the number one issue on their minds this year. DAC has never been to Austin in its 50 year history and only once been to Texas. Yet there is, and has always been, a very large design community in that area, a group of people that have perhaps been overlooked. A head count seems to be a very unimportant number, even though it is an easy metric. But we are an intelligent industry that should know a lot about metrics and I think there are more useful metrics in this case, such as the number of first time attendees.

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IP up front at DAC

Tuesday, May 14th, 2013

These two trend setters share their opinions on the BIG DAC themes in 2013.

I see two related trends:

1) More signoff activity earlier in the design flow

2) More focus on IP quality and usability

Both of these trends represent a maturing of design tools and business models. Because of the tremendous complexity that sub-20 nm design brings, it becomes more important to get the design right as early as possible. The tools are maturing in the earlier stages, and more designers are demanding clean reports, or sign-off level quality audits as a result.  This is helping to reduce schedule delays and design costs – good for the industry.

Semiconductor IP is also maturing – both use models and business models.  There is a growing focus on reporting delivered quality and robustness.  This will allow IP providers that deliver the best IP to flourish.  Also good for the industry.  We’ll see an increase in conversations about IP providers collaborating with the rest of the ecosystem at DAC.  Another good trend.

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