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Posts Tagged ‘IEEE Standards Association’

Karen Bartleson’s trek

Thursday, April 12th, 2012

Take a look at Karen Bartleson’s interview here!

http://www.eeweb.com/pulse/issue-41-2012

While we all know Karen as the standards guru at Synopsys, her story on how she got here – and next year, to the Presidency of the IEEE Standards Association – speaks to her resolve, smarts and diplomacy.

Interestingly, her engineering education experience speaks to San Jose State engineering dean Dr. Belle Wei’s thoughts on women in engineering. That “back in the day” (which is another way of saying no years allowed here) women engineering majors peaked in number, and have fallen since.

Seems to me that it’d be a fascinating interview: Bartleson and Wei on this topic…why it’s dropped and what to do about it.

One suggestion on the article: EEWeb could have included a picture of Karen’s yellow Camaro. Maybe she’ll drive it to DAC this year!     You’ll know that Karen is a-coming when you see the car in the pictures below.

Predictions 2012 – Standards and Social Media

Thursday, January 12th, 2012

This year, we’ll see an old standards battle get resolved. Now that all the players are participating in the IEEE Standard 1801 project (IEEE Standard for Design and Verification of Low Power Integrated Circuits), we can finally put the UPF-CPF debate to rest. Let’s hope that peace will reign and the temptation to fight one more time about a single low power standard will be overcome.

Social media will become less of a curiosity or a perceived waste of time for engineers. We’ll see more EDA customers helping answer each other’s questions and sharing more information (nothing proprietary, of course). LinkedIn discussions will have more depth, not simply people posting “read my blog”.

Facebook will remain more of a social vehicle, and for many engineers of our generation, a misunderstood channel. YouTube videos that provide good content – “how-to” and learning opportunities – will become popular. Twitter will remain a mystery for most, while a minority will find it of much value (include me in the minority). Marketers who spam social media channels with marketing-speak will be shunned. And, we’ll have some great guests on Conversation Central radio.

Karen Bartleson
Sr. Director, Community Marketing
Synopsys, Inc.
@karenbartleson
www.synopsys.com/blogs/thestandardsgame
President-Elect, IEEE Standards Association

 

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