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What’s Silicon Valley without the Silicon?

Monday, November 18th, 2013


Angel Orrantia
Business Development Director
SKTA Innopartners LLC


SKTA Innopartners director Angel Orrantia spoke with the San Jose Mercury’s Peter Delevett on why Silicon Valley’s VC community has to start investing again in hardware.

Sure, as Orrantia infers, hardware is tougher (and will probably take longer) to get an exit out of.   But hardware is how electronics ultimately works with its human users.   So funding the hardware ecosystem in, say semiconductors, is absolutely crucial to Silicon Valley’s continued role as the mecca for high tech innovation.

That’s why Orrantia says it’s time to put the silicon back in Silicon Valley.

Read the article here.




Lee PR does work for SKTA Innopartners

Kickin’ it up in Austin with Ajoy and Wally

Friday, June 28th, 2013

For some Friday fun….

For those of you who were unable to attend the big 50th DAC party, or you just missed the intro to Asleep at the Wheel, you might find this little video entertaining.

It’s a video of Cowboy Ajoy and Ranger Rhines (aka Ajoy Bose, CEO of Atrenta and Wally Rhines, CEO of Mentor), cutting it up on the Austin City Limits stage to kick off Kickin’ it up in Austin.

Design Rule Manual Creation a Bottleneck?

Monday, June 24th, 2013

Sage Design Automation, Inc. announced its founding technology last month and created a lot of customer and media buzz at DAC’13 inAustin.  I bet a lot of people were surprised that design rule manual creation and DRC deck implementation were manual, error-prone  tasks – especially as we get into smaller process geometries – and that they can take years to put one together.

In a way, it’s a lot like writing a long paper on a typewriter, or even by hand.  When you make an error, you use White Out (remember that?) or type back over the error with the erasing ribbon.  There’s no way to correlate the paper’s index, spell check, grammar check or check for consistency.

So we accosted Sage-DA president and CEO Coby Zelnik to ask him about this problem, one that many of us assumed just took care of itself!  Here’s what he had to say.


New blood making its mark on EDA

Monday, April 15th, 2013

McKenzie Mortensen


Hannah Watanabe

For more than several years now, Peggy Aycinena has noted the dearth of new blood entering the EDA and IP industry ranks. Those of us who started in the industry in the 1980s still seem to dominate the corporate, engineering and marketing ranks. One area where we do see an infusion of new generation folks is in the marketing communications area. So Liz Massingill and I asked three of the new generation people to allow us to put them on the spot and talk a little about what new and old generation EDA and IP people bring to the party. With us are: McKenzie Mortensen of IPextreme, Darcy Pierce of Synopsys and Hannah Watanabe of Synopsys.

Ed: McKenzie, Darcy, Hannah, thanks for taking the time to speak with us today. So let’s kick off with a question about you. What does the new generation bring to EDA and IP that the old generation doesn’t?

McKenzie: We love to shake things up.

Darcy: One of the more obvious attributes that I think our generation brings to the table is a fresh perspective, especially in the “older” industry of EDA where everyone seems to have 20+ years of experience.

Hannah: I think we bring a fresh perspective on how technology is being used today, especially by those who are just entering the work force, the Generation Y people.


S2C: FPGA Base prototyping- Download white paper

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