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Posts Tagged ‘Electronic Design Automation’

Predictions 2012 – Consolidation

Monday, January 16th, 2012

I think that there will continue to be consolidation in the EDA industry. At each process node, fewer and fewer designs ship in high enough volume to recover the enormous investment in bringing them to market, which is a bad trend for EDA. Several companies in the ecosystem will go public if the market conditions remain favorable: eSilicon, Tensilica, Atrenta. Although, as with Apache, they may get acquired at the last minute (at high valuations). Mentor may get acquired, or sell off some business lines.

Paul McLellan
Blogger, semiwiki.com
www.semiwiki.com

 

Predictions 2012 – Standards and Social Media

Thursday, January 12th, 2012

This year, we’ll see an old standards battle get resolved. Now that all the players are participating in the IEEE Standard 1801 project (IEEE Standard for Design and Verification of Low Power Integrated Circuits), we can finally put the UPF-CPF debate to rest. Let’s hope that peace will reign and the temptation to fight one more time about a single low power standard will be overcome.

Social media will become less of a curiosity or a perceived waste of time for engineers. We’ll see more EDA customers helping answer each other’s questions and sharing more information (nothing proprietary, of course). LinkedIn discussions will have more depth, not simply people posting “read my blog”.

Facebook will remain more of a social vehicle, and for many engineers of our generation, a misunderstood channel. YouTube videos that provide good content – “how-to” and learning opportunities – will become popular. Twitter will remain a mystery for most, while a minority will find it of much value (include me in the minority). Marketers who spam social media channels with marketing-speak will be shunned. And, we’ll have some great guests on Conversation Central radio.

Karen Bartleson
Sr. Director, Community Marketing
Synopsys, Inc.
@karenbartleson
www.synopsys.com/blogs/thestandardsgame
President-Elect, IEEE Standards Association

 

Predictions 2012 – Mergers and 3D

Wednesday, January 11th, 2012

And the predictions begin……

 

With regard to “Events” – 2012 will be a year of further acquisition and consolidation for both the EDA and IP industries.  Some new faces will join the dance, with significant resources at their disposal. It is likely the “Big 3” will have at least one new name in a year’s time.

With regard to “Breakthroughs” – it’s a different story.  3D stacked-die design still won’t be mainstream in a year’s time.  True hardware/software co-design will still be a developmental area and verification will still be as hard as ever.  Many panels, blogs, seminars and special conference sessions will debate these topics throughout the year with great hope and excitement, however.

Mike Gianfagna
Vice President of Marketing
Atrenta Inc.

http://www.atrenta.com/


 

 

Will it be the end of the world or just shrinking EDA? Mystics Muse about Money, Mergers and Multiple SoCs

Tuesday, January 10th, 2012

 

Step aside Nostradamus and Mayans.  The real earth-shattering events of 2012 could take place in the EDA & IP industries.  We asked industry friends, associates, clients and media folks to ponder what industry-shattering events or breakthroughs we might see in EDA & IP this coming year.

So what topics came up?  Consolidation of the industry; standards; various technologies, 3D being the most discussed; even one man’s blatant personal goal.  🙂

We heard the word “challenge” a lot, for the big vendors and the smaller companies.  So will two foundry-led EDA mega-companies duke it out with a third mega-company, as one diviner foretold?   Tough to tell how tongue-in-cheek his prophesy was.

So we’ll post the visionary comments of one individual at a time, in the order they came into us.  We found them enlightening and even entertaining!  We hope you do too.

 

Liz and Ed

 

What hiding from the competition will get you

Tuesday, October 11th, 2011

I’m sometimes mystified when we meet a prospect or new client.

We’re supposed to handle the public introduction of the company: i.e., tell its differentiating story, nail down the supporting messages through every written or spoken effort we and the client make.

That’s not the mystifying part. We can find something to tout, always. (Look! This car has FOUR, count ’em, FOUR tires AND a steering wheel!)

Seriously, I’m speechless when, during the course of digging into the company’s value proposition, we hear, “but we don’t want to tip off the competition.”

Um…we’d never get into the family jewels. But at the story and supporting message set level, we do need to give a level of detail that shows there’s something different, new, noteworthy, NEWSworthy to the company’s editorial, blogging, analyst customer community.

It’d be like asking your lawyer to represent you in court, but not telling that lawyer everything that’s relevant to the case.

So the question I’d like to ask is: do you want to launch your company into the public domain, tell potential customers why you’ve got a different approach and technology that’s worth buying (and make money doing so)?

Or do you want to hide from the competition and everyone else, including potential customers?

 

Finding Love at DAC…..at Atrenta

Sunday, June 19th, 2011

You saw the trailer……

 

 

Are you curious what happened next….whether this young man found love…..at DAC?  In case, you missed it – here’s the rest of the story……

 

BTW the CTO of the SoC Realization Company expresses his views on the future of the technology and business of EDA and what’s needed in EDA tools in this video on System-Level Design…..

 

 

Full Disclosure: Lee PR works for Atrenta.

 

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