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Hogan & McLellan….show you the money

Friday, May 27th, 2011

How are you going to

SHOW ME THE MONEY

In EDA?

Get the answers from noted EDA & IP investor Jim Hogan and Paul McLellan – industry pundit and editor-in-chief of DAC Knowledge Center – as they define the new path to prosperity in EDA & IP.

Jim and Paul will give a short presentation and steer an audience-oriented discussion on what direction startups and established companies in the EDA & IP space ought to steer if they want to show their investors the money.

What direction? SOC Realization…no longer just a vision.  It’s the sweet spot in EDA & IP – where to invest and where to anchor your EDA/IP startup.    So if you are contemplating starting up or re-igniting a company in the EDA & IP space, this session will help you think about how your technology will analyze and verify design concepts much earlier in the design process…at much higher levels of abstraction than before.

Where’s the opportunity? SoC Realization as a cockpit to guide a design from concept to implementation, ensuring that the design is synchronized for both the hardware and software aspects of the system’s functionality.

What’s the upshot?
These changes in the SoC Realization supply chain will alter the 1) relative values of the chain’s components and 2) ability to leverage that value into profit. SoC Realization will revalue every entity in EDA & IP – the company you want to start up, or the one you’re working for.

When: Monday, June 6, 10-11am

Where: DAC, Room 24A

Please RSVP: Liz Massingill, liz@leepr.com

For more information, contact Liz @ 831-345-4702

 

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