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Posts Tagged ‘Bob Smith’

Predictions 2014: Bob Smith on the watchword for the semiconductor industry

Wednesday, February 19th, 2014

Bob Smith, Senior VP Marketing & Business Development at Uniquify, shared with us his predictions for semiconductor IP in 2014.

“If 2014 has a watchword for the Semiconductor Industry, it would be momentum and that would be a result of the rapidly increasing use of IP in SoC designs. Add on the mushrooming need for ‘adaptive’ IP to mitigate timing and variation challenges in complex SoCs as performance issues multiply and process geometries shrink.

Moves within the DDR memory space continue to rock the industry and create momentum. Designers are heading directly to the latest JEDEC standard LPDDR4 (low-power DDR4) and moving beyond (or even skipping) LPDDR3 because they’re getting greater gains in performance and low power, an important consideration for mobile applications.


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