Comments for What's PR got to do with it?

Comment on DAC frenzy is hitting! by Ed Lee

Ed Lee — Thu, 19 May 2011 21:42:37 +0000

John, you are absolutely right! Strange how I shook my head at Burson-Marsteller secretly taking on the Facebook project. I thought it would have been fine if BM disclosed. We should have too, here. From here on out, we will note that we work for a client who gets featured on our blog. Thanks for pointing it out.

Comment on DAC frenzy is hitting! by John McGehee

John McGehee — Tue, 17 May 2011 23:29:48 +0000

You should disclose that you work for Atrenta when you publish articles like this.

Nonetheless, I like your style.

Comment on DAC frenzy is hitting! by Sean Murphy

Sean Murphy — Thu, 12 May 2011 17:27:41 +0000

Atrenta’s re-branding of “I Love DAC” as a dating site for seniors is one of the best examples of “sell what you have” that I have seen in a while. This sets a standard that other EDA firms need to be mindful of, clearly topping the “Flat and Scruggs” tribute video from Gary Smith and Bob Gardner (see http://www10.pcbcafe.com/video/48th-Design-Automation-Conference-What-Hot-DAC-2011-Bob-Gardner-Gary-Smith/34757/media.html )

Future DAC archivists looking back in five or ten years will surely make note of these as harbingers.

Comment on Riko Radojcic on 3D standards by SCM Eqentia News

SCM Eqentia News — Tue, 12 Apr 2011 12:54:47 +0000

Riko Radojcic on 3D standards http://eqent.me/fhswX2

Comment on Riko Radojcic on 3D standards by 3D World News

3D World News — Tue, 12 Apr 2011 12:54:46 +0000

Riko Radojcic on 3D standards http://eqent.me/ewEcfs

Comment on Riko Radojcic on 3D standards by Liz Massingill

Liz Massingill — Tue, 12 Apr 2011 02:02:50 +0000

Riko Radojcic on 3D. http://bit.ly/hr3FEC #EDA

Comment on No New Startups? WTF? by Alex Samoylov

Alex Samoylov — Wed, 06 Apr 2011 21:25:10 +0000

Ed, funding would not be the highest concern. In the past, when EDA was in the process of rapid development, there were many “low hanging fruits”. As the whole industry is getting more and more mature, it leaves less opportunities for new tools. Moreover, price of decision is getting much higher. Of course, this affects our customers, our potential customers. They would prefer to stay with old proven tools (and their known deficiencies) as long as possible. As the result, new companies have less opportunities. For us there is nothing to whine about, this is just current state of EDA.

Comment on No New Startups? WTF? by Gary Dare

Gary Dare — Wed, 06 Apr 2011 20:28:21 +0000

Thanks, Liz! Our situation may be similar to Magillem, who inherited technology from their ancestor company Prosilog. (And Magillem’s story has been a happier one, with an un-/under-reported IPO in late November 2009 that should have captured more notice in EDA.) Space Codesign is an ESL EDA company and the only holdover in Space 2.0 is a co-founder who moved from Director to President. And we kept the name because it’s too cool to give up!

@Marc – bonjour from Montreal! (We are friends.) I’ve been immersed in startup literature (Zwilling, Suster, TechCrunch, etc.) and none of them raise valuation and tax issues for startup members when the company is private. So far, in the field, I concur. The concerns are a) what share of the company you own from the outset and b) the degree of dilution that you suffer as you take on funding and more investors to feed, round after round. And 5% of something when your company advances is better than 35% of nothing if it fails. (The latter principle also holds for public companies; just ask shareholders of Blockbuster, for example.)

Comment on No New Startups? WTF? by Liz

Liz — Wed, 06 Apr 2011 18:46:59 +0000

Gary….we hadn’t thought about relaunches, but sure, they count. It puts a new twist on the question, given the condition of the chip design industry.

Comment on No New Startups? WTF? by Ed Lee

Ed Lee — Wed, 06 Apr 2011 18:36:51 +0000

Ah, apologies Alex. Wow, analog signoff. That’s got to be an enticing segment in EDA still, huh? Curious to know…what makes silicon valley less comfortable these days? The funding (or lower level of funding) situation? Or ?????????