What's PR got to do with it?
Ed Lee has been around EDA since before it was called EDA. He cut his teeth doing Public Relations with Valid, Cadence, Mentor, ECAD, VLSI, AMI and a host of others. And he has introduced more than three dozen EDA startups, ranging from the first commercial IP company to the latest statistical … More »
The IoT – One size does not fit all
August 1st, 2014 by Ed Lee
Simon Bloch of Samsung, speaks out from the audience on the IoT, posing some interesting questions for all.
Bloch: I don’t think that there’s a one-size-fits-all IoT. There’s going to be segmentation. And if we end up in technology segmentation it’s going to be in low power, low latency and high bandwidths. They are going to be applicable to different areas. But it appears to me that technology segmentation is going to be driven by software, and not necessarily by hardware.
Perhaps one of the better examples is what Apple did just this week (editor’s note: week of June 2, 2014) by connecting two IoT devices – two operating systems talking to each other.
So there might be multiple technologies or different IOSs for different IoTs. There might be an opportunity in connecting them to a management layer that talks to one another, like in the areas of apps.
So, is there an opportunity for EDA companies? What is that activity and what is the opportunity to complement the classical EDA?
Hogan: The IoT devices at the edge have to be dirt cheap. They’re like dust. In fact, that’s too expensive. Those guys won’t be buying at standard OS. They’re going to use some Open Source OS that has little to no control. And how do you deal with the chaos at the edge? And then, as you move up the chain from the sensor through the intermediate hub – cell phone – to the server-based cloud, how are we going to deal with the problem that Simon’s talking about? There’s this huge diversity in software, and do you see EDA going there?
What do you think?
Tags: 51DAC, Apple, Chip Design, DAC, Design Automation Conference, EDA, Electronic Design Automation, https://www.facebook.com/pages/Lee-Public-Relations/201964499825219?ref=hl, Internet of Things, IoT, Jim Hogan, Lee PR, Lee Public Relations, Samsung, semiconductors, Simon Bloch, SoC, System on Chip, www.leepr.com