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Archive for July 22nd, 2014

The IoT and Time to Market

Tuesday, July 22nd, 2014

In today’s snippet from the IoT panel, Randy Smith, VP of Marketing at Sonics, gives his views on how the IoT will affect the EDA and IP industries.

RANDYSMITHSonics Inc-1

 

Smith:  Time to Market will be more important. The need for software-hardware co-design and speed will equal new applications and solutions for EDA.

A lot of it will be in consumer, which is why there is a lot of hype, because when we think consumer, we think high volumes, perhaps a trillion devices out there.  But what’s different in that market as compared to some other markets is that time to market is so much more critical.

So for IoT, you’re going to need the equivalent of agile software development and hardware.  You’re going to need to respin that design in three months.  It would not be a tremendous surprise if you see some previous ASIC practices like gate arrays start to get more traction again.

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