What's PR got to do with it?
Ed Lee has been around EDA since before it was called EDA. He cut his teeth doing Public Relations with Valid, Cadence, Mentor, ECAD, VLSI, AMI and a host of others. And he has introduced more than three dozen EDA startups, ranging from the first commercial IP company to the latest statistical … More »
The Internet of Everything – What are we really facing?
July 21st, 2014 by Ed Lee
As we had previously announced, venture capitalist Jim Hogan moderated a panel at DAC regarding the IoT.
It was an eye opener about all things IoT……or maybe we should call it the IoE (The Internet of Everything), or as one prominent editor noted, the IoW (The Internet of Whatever). Our panelists included: Gary Smith, Market Analyst, GSEDA; Frank Schirrmeister, Group Director, System Development Suite, Cadence; Bernard Murphy, CTO, Atrenta; and Randy Smith, VP of Marketing, Sonics.
Very lively discussion among panelists, but also from the floor! Most notably editor Gabe Moretti of Chip Design and Simon Bloch of Samsung. Bloch, Sr. Director of R&D in mobile consumer wireless devices, posed questions and stimulated discussion to the point where he might be called the unannounced 6th panelist.
Over the next few blogposts, we’ll share snippets of that discussion. Gary Smith will start us off…..
The IoT just a Wall Street buzz word?
Smith: The “IoT“ is what I call a Wall Street buzz word because it’s being used to get stock prices up. I guess it’s working now. Wall Street hasn’t caught on yet.
It’s very much like IP. That’s another Wall Street buzz word. It’s completely meaningless unless you put an adjective in front of it because there’s at least ten different types of IP that serve different markets, have different price lines and different margins.
One of the problems in my job is to come up with numbers. But you have to find something you can measure. And you cannot measure IoT.
When you get into system design, you start looking at the markets vertically (industrial, consumer, automotive). It depends on what market you’re after. You have to decide: “I’m going after the medical market” or “I’m going after the military market” or “I’m going after the automotive market” or the consumer market. There’s a lot of markets you want to be in and there’s a lot of markets you don’t want to be in.
So, you’ve just got to watch out what you are really talking about. When somebody says IoT, you should ask, “what market are you talking about?” The IoT is not a market, it’s a Wall Street buzz word.
IoT = buzzword? Or a technology that can be applied to vertical markets?
Readers, what do you think?
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