What's PR got to do with it?
Ed Lee has been around EDA since before it was called EDA. He cut his teeth doing Public Relations with Valid, Cadence, Mentor, ECAD, VLSI, AMI and a host of others. And he has introduced more than three dozen EDA startups, ranging from the first commercial IP company to the latest statistical … More »
What is the IoT?…Jim Hogan convenes discussion at DAC
May 20th, 2014 by Ed Lee
As DAC frenzy hits us all, here’s an event that EDA/IP users and media people ought to consider attending.
It’s a Jim Hogan-moderated discussion event on
IoT system design concerns
Jim will 1) introduce the topic; 2) spur, moderate, provoke discussion and 3) sum up what we’ve learned during this session. Of course, this group of speakers are pretty opinionated and won’t need much provocation.
Participants? An eminent cast:
Bernard Murphy, CTO, Atrenta
Frank Schirrmeister, Group Director, System Development Suite, Cadence
Gary Smith, Market Analyst, GSEDA
Randy Smith, VP of Marketing, Sonics
Along with Jim Hogan, EDA/IP’s pre-eminent industry visionary and investor
When: Wednesday June 4, 1:00 – 2:15 pm
Where: Room 256, DAC at Moscone Center
What will this slate of opinion makers talk about?
The IoT has captured razzle-dazzle headlines and frenzied consumer mindshare in the past year. It’s clearly the biggest electronics apps area to surface since the cell phone.
However, these devices require a foundation that we’re just now trying to understand, define and build. While the consumer demand for these devices is feverish, they really exist at the end of a ubiquitous IoT SYSTEM that has been conceived but now needs to be built and deployed.
But what is the IoT system? What concerns do EDA/IP vendors have in preparing tools for designers of the IoT system?
In the end, we’d like to think that our discussion will help us answer how we get to the IoT.
Please RSVP to Liz Massingill, email@example.com
We hope to see you there!
Tags: Atrenta, Bernard Murphy, Cadence, Chip Design, DAC, Design Automation Conference, EDA, EDA & IP, Electronic Design Automation, Frank Schirrmeister, functional verification, Gary Smith, GSEDA, https://www.facebook.com/pages/Lee-Public-Relations/201964499825219?ref=hl, Internet of Things, IoT, Jim Hogan, Lee PR, Lee Public Relations, Randy Smith, register transfer level, RTL, semiconductors, SoC, Sonics, System on Chip