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Archive for March 3rd, 2014

Predictions 2014: Chris Rowen talks EDA and IP….and Beyond

Monday, March 3rd, 2014

For our final entry to this series, let me just reiterate our original question…..

What do EDA and IP (as an industry) need to do in 2014 to serve its user base better?

Chris Rowen, Cadence Fellow and Tensilica Founder, will wrap it up with his word on the subject.

“What does the EDA and IP industry need to do in 2014? Simply put, we need to move past EDA.

Let me explain. As an industry, we’re not just about ‘how’ you design something; we’re increasingly about ‘what’ you design.

This comes amid the relentless march of design complexity. It also comes as companies reconsider their position in the electronics ecosystem to try to deliver more value for customers.

For instance, semiconductor vendors are considering where they best fit into the design spectrum and they’re also looking farther upstream to understand market requirements of their customers’ customers. IP providers, for their part, are looking upstream to understand marketing technology requirements better and re-engineering their business models.

(more…)

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