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Ed Lee
Ed Lee
Ed Lee has been around EDA since before it was called EDA. He cut his teeth doing Public Relations with Valid, Cadence, Mentor, ECAD, VLSI, AMI and a host of others. And he has introduced more than three dozen EDA startups, ranging from the first commercial IP company to the latest statistical … More »

Predictions 2014: Simon Bloch of Samsung Electronics on What do EDA and IP vendors need to do in 2014?

 
January 29th, 2014 by Ed Lee

Next up in our series is Simon Bloch’s forecast for 2014.  Simon is Sr. Director of Samsung Electronics R&D, in mobile consumer wireless devices.

“The future of electronics is looking bright! Market forecasters predict growth in literally every category of electronic markets ranging from smart mobile and wearable devices, appliances and sensors connected to a network of Internet of Everything to smart connected cars and cities.

In today’s electronics products, sophisticated hardware is becoming insufficient for product success. Many layers of stacked software control the underlying hardware and determine a product’s competitiveness via functionality, performance, power and cost. And while there is always going to be a need to create new semiconductor components and IC companies will need EDA tools, EDA vendors need to expand the view of Electronics and treat software stack as an integrated part of EDA.

There are many opportunities to come up with products in the software stack space around Linux/Android operating systems and in the area of hardware virtualization. Just last month, CyanogenMod, a company that provides Android based software widely used in the mobile industry, secured $23 million in funding from top tier VCs.  CyanogenMod is a software stack product and contains many features not found in Google versions of the operating system.

While sales of embedded software and software IP often require different business models than EDA is accustomed to, companies today use the power of digital technologies to create new and visionary business models that unlock opportunities in entirely new industry segments and attract new customers. This will result in opportunity to grow yet possibly remain tethered to traditional business models. This is an opportunity where EDA could expand into SDA (Software Design Automation) and offer various layers of software stack products to companies designing semiconductors and electronic products.”

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