What's PR got to do with it?
Ed Lee has been around EDA since before it was called EDA. He cut his teeth doing Public Relations with Valid, Cadence, Mentor, ECAD, VLSI, AMI and a host of others. And he has introduced more than three dozen EDA startups, ranging from the first commercial IP company to the latest statistical … More »
EDA will auction some really cool stuff
September 30th, 2013 by Ed Lee
There’s an EDA industry reunion at the Computer History Museum on October 16th. “EDA: Back to the Future” is being put on by EDAC along with several sponsors, and it looks like it will be a night to remember. To learn more about the event and purchase tickets click here.
Part of this event is a fund raising auction. I recently talked with Mike Gianfagna at Atrenta about the auction to understand what that part is all about.
Ed: Mike, I understand that part of the event on October 16th is a fund raising auction. Can you tell me a little about that?
Mike: Sure Ed. The Computer History Museum is working on an exhibit for EDA – one that captures the rich history of this industry and preserves some of its innovation in the form of physical artifacts and some of its pioneers in the form of oral histories, captured on video. It’s a terrific project, but we need money to keep the progress going. The auction on the evening of October 16th is focused on raising that money.
Ed: What can we expect at the auction? What will we be able to bid on?
Mike: There will be something for every taste and every budget at the auction. The evening will begin with a silent auction and the evening will end with a live auction. We have an incredible range of items to bid on. Want a golf lesson with a PGA pro? We have that. Want a surfing lesson with a world-famous surfer? We have that, too. EDA has a lot of wine aficionados, so there will be plenty of great wine and winery tours to bid on, too. There are also some fantasy weekends in all kinds of places, tickets to some hot sporting events and sailing adventures on San Francisco Bay.
Ed: Wow! That’s a great lineup. I know there will be many “EDA luminaries” at the dinner. Do they factor into the auction?
Mike: Well, as a matter of fact they do Ed. Want to have lunch with Aart de Geus, Jim Hogan or Penny Herscher? You can bid on that. How about dinner with Simon Segars or Kathryn Kranen? You can bid on that, too. You can also bid on Jim Hogan’s top 12 Cabernets or be a part of the pit crew for an American LeMans race with Jack Harding.
Ed: Sounds like there is quite a collection of items assembled for this event. Who is doing all the work to make this auction happen?
Mike: The entire “EDA: Back to the Future” event is staffed with volunteers Ed. I’m helping to coordinate the auction, but I have a lot of help from other members of our committee. And many of our EDA luminaries, EDAC member companies and members of the industry in general are all being exceptionally generous in their donations to the auction. I’ve just touched on a few here. There are many more. Check out the event web site for the latest list.
Ed: Thanks Mike. This sounds like an exciting part of the event – I look forward to seeing how it turns out.
Tags: Atrenta, Computer History Museum, EDA, EDA Consortium, EDAC, Electronic Design Automation, https://www.facebook.com/pages/Lee-Public-Relations/201964499825219?ref=hl, semiconductors, SoC, System on Chip
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