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Archive for January, 2013

Predictions 2013 – Karen Bartleson on Social Media

Monday, January 28th, 2013

The next entry in our prediction series comes from Karen Bartleson, esteemed blogger, standards proponent, social media guru and Sr. Director of Community Marketing at Synopsys:


Karen Bartleson



2013 will be the year when people stop saying “engineers don’t use social media.”  The data will show that indeed, they do use social media for both personal and work purposes. Not all engineers use it and some never will, but the way people live and work has changed. Engineers who are savvy about the modern ways that people communicate are seeing the benefits of incorporating social media into their regular activities.




Predictions 2013 – Warnac the Magnificent has spoken

Tuesday, January 22nd, 2013


Remember Carnac the Magnificent from The Tonight Show?  Well, his son, Warnac the Magnificent, aka Warren Savage, will divine the future of the IP industry this week in our blog.    Warren is founder and CEO of IPextreme.


Predictions 2013

Monday, January 14th, 2013


The world did not come to an end in 2012, so we can now breathe a sigh of relief and prognosticate about 2013. Or can we? Well, we can but what sort of world will it be for the EDA and IP industries in 2013? Should we even go there?

We think so. So we asked industry friends, associates, clients and media folks to ponder what industry-shattering events or breakthroughs we might see in EDA & IP this coming year.

We’ll be posting predictions from these industry visionaries over the next couple of weeks. We hope that you will find them as enlightening and entertaining as we did.

We’ll begin with some eye-opening predictions by blogger, author and industry expert, Paul McLellan.

2013 is all about lithography, EUV, the end of Moore’s law, 3D as a savior etc. Specifically:

• There will be a lot of discussion about the costs of 20nm since it is so much more than 28nm. It will be a very slow transition with some people going straight to 14/16nm (which is really 20nm with smaller transistors which is really 26nm with smaller transistors). Expect lots of discussion about the end of Moore’s law.

• EUV lithography will not become commercial during 2013 and so will miss the 10nm node.

• TSV-based 3D ICs will start to become mainstream. Memory on logic, and mixed digital/analog on interposer. Expect lots of discussion about “more than Moore” and how 3D is the new way for scaling.

• The death of a giant will finally take place. Nokia, still #1 only a year ago, will be dismembered. A consortium of Apple, Google and Samsung will buy the patents for billions. Huawei will buy the handset and base-station businesses for peanuts.

• Synopsys will acquire Mentor. EDA will otherwise be fairly boring with the big three being the only companies able to attack the upcoming problems that require dozens of tools to be updated, not just a new point tool inserted in the flow.

• If the IPO markets are open, Jasper, eSilicon, Atrenta and Tensilica will go public. If someone doesn’t buy them first.


How to value IP

Tuesday, January 8th, 2013

In 2012, the industry discussed the qualities that reliable and reusable IP needs and the metric to measure those qualities.  We think 2013 will be the year that the value of IP becomes tangible.

We tapped Warren Savage, CEO of IPextreme, to give us his thoughts on how to value IP.

Ed: So Warren, how do we figure out IP’s value?

Warren:   In the most tangible sense, I think the question ought to be “how do we monetize IP?”

IPextreme has been at the forefront of this since we founded the company back in 2004, and it really was “extreme” back in those days to discuss licensing those “crown jewels.”    But now it is increasingly mainstream and certainly the topic for industry discussion.

So one consideration revolves around the ton of licensing done in the industry today that is hidden.   Primarily around patents and process technology.   The transactional IP licensing that we specialize in, is really something that IPextreme invented.


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