What's PR got to do with it?
Ed Lee has been around EDA since before it was called EDA. He cut his teeth doing Public Relations with Valid, Cadence, Mentor, ECAD, VLSI, AMI and a host of others. And he has introduced more than three dozen EDA startups, ranging from the first commercial IP company to the latest statistical … More »
Ajoy Bose and Jim Hogan on the systems customers now defining SoC design
September 4th, 2012 by Ed Lee
Atrenta CEO Ajoy Bose and EDA visionary and investor Jim Hogan spoke at a recent National Institute of Technology (NIT) meeting on the momentous changes we see in who controls chip design these days. Clearly, systems companies like Apple define – even dictate – what they want from their silicon vendors..and these systems customers certainly want a lot more than they did ten years ago.
Jim tells us why we have to care:
Ajoy shows us how to care:
Lee PR does work for Atrenta