Open side-bar Menu
 What's PR got to do with it?

Archive for May, 2012

Powering up at DAC with Atrenta’s Kiran Vittal

Thursday, May 31st, 2012

 

I recently talked with Atrenta’s senior director of product marketing, Kiran Vittal, about power management/optimization trends and approaches that we’ll see at DAC next week.

Ed: So power, or rather more rigorous power management will be a hot topic at DAC. How come? What will be different this year?

Kiran: As we all know, power is of the biggest concern to both mobile applications as well as wired devices. An average mobile SoC is over 100M gates operating at over 500Mhz and designers do everything necessary to apply all known power management techniques to reduce power.

It will also be interesting to see that application processors for cloud-based servers are now being designed with over 10 power domains to shut off power in non operating regions and a quad core SoC consumes around 5 watts during maximum utilization and as little as 0.5 watts during idle time.

Ed: So what approaches are we going to hear about @ DAC?

Kiran: We are going to hear about power management, power intent creation using standards, power optimization, power verification and sign off.

Ed: How do they stack up?

Kiran: It is very clear that any power management and optimization technique applied at the gate level is too late to make any difference to the aggressive low power requirements. Early power planning, RTL power estimation, automated reduction around both registers and memories and early power intent verification is the only way to achieve today’s aggressive power goals for both mobile as well as wired chips.

Stop by Atrenta’s booth (#2230) to talk about Kiran’s views with him!
……………..

 

Note: Lee PR does work for Atrenta

ICScape got $28M funding, exhibits for first time at DAC

Friday, May 25th, 2012

 

Named by industry observers as “the biggest EDA company you’ve never heard of” and “a rare and endangered species” of EDA companies, ICScape will bolt out of stealth mode to exhibit at DAC for the first time.

Founded in 2005 by Steve Yang and Jason Xing, the company’s been busy over the last year.  How?  Merging with analog EDA vendor Huada Empyrean Software (HES), getting that US$28M infusion to fund global R&D, customer support and sales expansion, and working on OpenAccess-based product lines that we’ll probably see in some integrated form toward the end of 2012.

ICScape’s booth will greet attendees right at the entrance to the exhibit floor, in Booth 1602.   The company’s executives will be there to:

1)  talk about its technology,

2)  introduce current customers (a major silicon valley Fabless IC company and a major Silicon Valley analog device company) who will also be available at the booth to share firsthand experience,…..and

3)  ensure that ICScape will be one of the EDA names that all of you will have heard of.

See what Paul McLellan,  Mike Demler and  Brian Bailey have to say about ICScape:

http://www.semiwiki.com/forum/content/1248-biggest-eda-company-you-ve-never-heard.html

http://www.eedailynews.com/2012/05/examining-rare-and-endangered-species.html

http://www.eetimes.com/electronics-blogs/other/4372423/New-Companies-exhibiting-at-DAC—ICScape

See you at DAC!

 

——————-

Note:  Lee PR does work for ICScape.

Atrenta’s unified platform

Tuesday, May 15th, 2012

Maybe Atrenta is saying goodbye to the thought-bubble guy…..

Atrenta’s SpyGlass has always been the dominant name in the company’s brand portfolio,and for good reason. It’s the dominant product in RTL design analysis, verification and optimization.

Now, Atrenta is reconfiguring its product lineup to formalize this state of affairs. SpyGlass now becomes the unifying platform for all Atrenta products.  Sort of the mother ship that all Atrenta products are based on.

So what’s a unified platform? All the tools now share a common set up and debugging methodology and tighter GUI. And what can users verify and optimize from this new unified platform? Syntax, power, testability, clock synchronization, timing and routing congestion. All at the RTL stage, well before detailed implementation begins.

(more…)

CST Webinar Series
Verific: SystemVerilog & VHDL Parsers



Internet Business Systems © 2016 Internet Business Systems, Inc.
595 Millich Dr., Suite 216, Campbell, CA 95008
+1 (408)-337-6870 — Contact Us, or visit our other sites:
TechJobsCafe - Technical Jobs and Resumes EDACafe - Electronic Design Automation GISCafe - Geographical Information Services  MCADCafe - Mechanical Design and Engineering ShareCG - Share Computer Graphic (CG) Animation, 3D Art and 3D Models
  Privacy Policy