What's PR got to do with it?
Ed Lee has been around EDA since before it was called EDA. He cut his teeth doing Public Relations with Valid, Cadence, Mentor, ECAD, VLSI, AMI and a host of others. And he has introduced more than three dozen EDA startups, ranging from the first commercial IP company to the latest statistical … More »
DesignCon 2011: What was Different?
February 18th, 2011 by Ed Lee
So what was different about DesignCon this year? Traffic and make up. There’s a new owner…EE Times.
1. There were actually people roaming the isles of the exhibit floor! So different from the last several years. It’ll be good to see the DesignCon numbers when EE Times, the new owner of DesignCon, releases them.
2. When I first walked onto the exhibit floor, I was perplexed. Not purely a show for chip designers? Sure, EDA vendors were there, a couple of IP vendors. But test companies,
I asked a couple of people. They acknowledged that the exhibitor make up was different. A couple of the people I polled said that DesignCon had morphed into a systems design or a PCB show. One person thought it had the makings of a complex FGPA design show.
What do y’all out there think?
– end –