What's PR got to do with it?
Ed Lee has been around EDA since before it was called EDA. He cut his teeth doing Public Relations with Valid, Cadence, Mentor, ECAD, VLSI, AMI and a host of others. And he has introduced more than three dozen EDA startups, ranging from the first commercial IP company to the latest statistical … More »
March 1st, 2010 by Ed Lee
Steve Leibson in Leibson’s Law did a comprehensive and insightful job of covering the Hogan/McLellan entrepreneurial workshop in his blog on Wednesday. Thank you, Steve! And thank you, Jim and Paul, for enlightening us on how to start up an EDA company.
Jim and Paul made some very hard-hitting points in this valuable how-to workshop (at DVCon Tuesday night), one of which was emphasized by Leibson: “Sizzle is the highest leverage marketing point” said Hogan.
Afterward, a couple of attendees shared with us that “there is no sizzle in EDA!” And “as we all know, many engineering driven startups (even some engineering driven mature companies) undervalue or don’t understand the importance of sizzle – a big mistake.”
What is sizzle? How do you define it?
Is there sizzle in EDA? Why or why not? Who has it, if there is sizzle in EDA?
Let us know what you think……
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