What's PR got to do with it?
Ed Lee has been around EDA since before it was called EDA. He cut his teeth doing Public Relations with Valid, Cadence, Mentor, ECAD, VLSI, AMI and a host of others. And he has introduced more than three dozen EDA startups, ranging from the first commercial IP company to the latest statistical … More »
Harry the ASIC Guy on what blogging about EDA has done for him
December 30th, 2009 by Ed Lee
(Liz Massingill was fortunate enough to snag Harry Gries … the ASIC Guy for an interview on a rainy Friday morning. Here’s what they had to say.)
Liz: Harry, why do you blog?
Harry: There’s really 2 parts to that … why did I start and why do I keep doing it. I was having lunch with a good friend a few years ago, who is also a blogger, and I was sharing my opinions about some subject when he said “you should have a blog.”
I always liked to write and always had an opinion, so I said, “what the heck.” It was right before SNUG (Synopsys Users Group) so I also thought it would be a good way to do some personal marketing since I’m an independent consultant. So I got the blog up just in time for SNUG.
Liz: Was your first blog successful?
Harry: When I first started writing the blog, I told a few friends and colleagues about it and they subscribed and commented. Then, one day, I got a comment from someone I did not know at all. That was the first time I knew that people were reading this other than my friends.
Liz: That first comment must have gotten the adrenaline going. So why do you continue to blog?
Harry: As for why I keep going, I think I actually get a lot out of writing it. It keeps me plugged into what is going on in the industry. Also, I’ve met people through the blog that I never would have had a chance to know.
Also, I’ve found that the people who read my blog are pretty influential, so it’s good to know them as well.
Liz: It never ceases to amaze me how small the internet has made our world. Who is your audience?
Harry: That’s a good question. With RSS, you never really know exactly who is reading. However, from the comments I get, from the people that follow me on Twitter, and from the analytics, I can tell that there are a lot of people in EDA companies, especially sales and marketing types.
Liz: Do you have Google analytics to find out how many hits you get?
Harry: Analytics helps, but not in the way you might think. I’m more interested in learning how people find my blog rather than who they are. I can tell what keywords they might have used in Google or what links they came from and that helps me to understand what they are looking for as valuable content.
Liz: Can you give me an example?
Harry: Well, lemme pull up my analytics right now: I just did a quick scan and noticed that “verification” and “FPGA” were used as search terms several times to find me. So I might write my next blog post on “FPGA verification.”
Liz: Then it is very useful.
(End of Part One.)