What's PR got to do with it?
Ed Lee has been around EDA since before it was called EDA. He cut his teeth doing Public Relations with Valid, Cadence, Mentor, ECAD, VLSI, AMI and a host of others. And he has introduced more than three dozen EDA startups, ranging from the first commercial IP company to the latest statistical … More »
New Media, New Conversations
June 10th, 2009 by Ed Lee
Welcome to this column on the role public relations plays in the EDA and semiconductor IP world. For PR, it’s a tumultuous world right now, with the drastic changes in traditional – some call it “old line” – editorial, the rise of social media as a communications medium and questions on how to deal with new media. More than that, just who is new media? In that vein, I recently had an online conversation with a blogger about blogging – what it is, who are the bloggers and how bloggers want people to work with them. That conversation will be our first entry. So tune in, and comment! (Oh, that’s a picture of me making my first pitch. I think I got what I was pitching for.)