Subscribe for a chance to win an iPad.
Verific


 What's PR got to do with it?

Ed Lee
Ed Lee
Ed Lee has been around EDA since before it was called EDA. He cut his teeth doing Public Relations with Valid, Cadence, Mentor, ECAD, VLSI, AMI and a host of others. And he has introduced more than three dozen EDA startups, ranging from the first commercial IP company to the latest statistical … More »

A Look into the Debug Visibility offered by InPA Systems

August 25th, 2010 by Ed Lee

Liz Massingill interviews InPA’s Joe Gianelli

This month,  a new company announced its entrance into the rapid prototyping space. It goes by the name of InPA Systems. I  was lucky enough to be able to grab a few minutes with its VP of Marketing and Business Development, Joe Gianelli, in order to learn a little bit about this new start up, its exciting new technology and how it could impact the future of rapid prototyping.

Joe Gianelli

Joe Gianelli

Liz: InPA….not an obvious name. What does it stand for?

Joe: Yeah, that’s an obvious question. It stands for integrated prototype automation, which are the characteristics of the technology we bring to the market.

So what InPA Systems is integrating is the RTL simulation and FPGA prototyping environments and automating a critical portion of the “bring up” that verifies that the mapping of the RTL code into the multiple FPGAs correlates to the original RTL code.

Liz: So InPA is in the rapid prototyping area, a segment that’s been around for, what, 20 years? What do you bring to the market that’s new?

Joe: InPA’s mission is to more fully harness the power of today’s FPGA rapid prototyping systems. Our most noteworthy technological capability is bringing debug visibility to users – who used to have to fly blind.

Basically, Tom (Huang) and Michael (Chang) saw the need for a more complete rapid prototype environment that integrated today’s RTL verification and rapid prototype environments with better visibility.

Liz: So technically, how does this work?

Joe: Without getting into a technical schpiel, InPA Systems integrates the RTL code and FPGA prototype environment so that engineers can debug in their RTL code while accessing their captured faulty conditions with full visibility. The automation here is to cross-link the RTL code with the captured faulty condition and to expand full signal visibility around the faulty condition.

We’re also enabling full system debug. This is when engineers are integrating the software and hardware design components enabling engineers to catch issues easier when integrating both HW/SW in the FPGA prototype environment. The automation here enables full system debug with “active debug” technology to dynamically control HW and to cross-trigger between FPGAs.

And finally, we’re automating the full capture of faulty conditions across multiple FPGAs. Today, engineers must capture and debug one FPGA at a time.

Liz: That’s got to be key! Why is it important or noteworthy to integrate and automate this?

Joe: It’s extremely tedious and difficult to isolate a hardware problem when it spans RTL code over multiple FPGAs. Giving the engineer the ability to fully capture the faulty scenario leads to much quicker isolation of the actual problem.

Liz: What does this new technology offer to the user that he or she hasn’t been able to accomplish up until now?

Joe: Right now, engineers probe around in the dark looking for problems in the hardware, one FPGA at a time. We give them the tools to explore various scenarios without having to recompile FPGA place and route…this is a real pain for engineers today. And we give them full visibility around their problem, making it easier to detect and fix.

Liz: What does “active debug” mean?

Joe: It’s allowing the engineer to remain active in the debug process; forcing certain circuit states, capturing data at speed, analyzing the data, and essentially remaining active in the debug process as opposed to probing around in the dark and waiting for another FPGA P&R iteration. What we call Active Debug is a combination of technology and methodology that increases the productivity of engineers who are integrating hardware and software and validating in-system with a rapid prototype .

Liz: So it’s an answer to the old debug visibility problem, right?

Joe: You got it.

Liz: So I have to ask, how is it different from existing debug? Passive debug, is it?

Joe: Yes. As most current systems use the passive debug approach, they only probe the circuit looking for possible problems with limited visibility, which doesn’t allow the user to dynamically create different conditions in the circuit that allow for testing of those conditions while running in the FPGAs.

In contrast, active debug allows the user to force various conditions in the circuit, capture over multiple FPGAs, analyze in a user friendly simulation environment, while reducing the number of FPGA P&R iterations.

Liz: Why is it important to debug in your “active” mode?

Joe: One of the biggest challenges of the SoC design team is debugging problems when integrating SW and HW together. Today, most SoC design teams are integrating their SW and HW on FPGA prototype systems and using the debug tools from the FPGA vendors which were not architected to debug large SoC designs over many multiple FPGAs. Consequently, engineers are not very productive using these tools as they search in the dark, one FPGA at a time, with limited visibility. Allowing engineers to become more “active” in their debug process moves them closer to isolating the bug much faster. It’s really allowing them to do their jobs much more efficiently.

Liz: I’m trying to hone in on the visibility function InPA brings to designers. What do you mean by “visibility” and how is that different from current prototyping methods again?

Joe: Visibility is really two things. First, it’s allowing engineers to capture their faulty conditions over multiple FPGAs as opposed to one FPGA at a time. This gives them much greater visibility into the potential problem. Secondly, our technology expands all the signals in the captured scenario giving engineers full signal visibility.

Part 2 of this interview will air on September 6.

Gianfagna on EDA and IP merging, annexing of embedded software

July 12th, 2010 by Ed Lee

mikeg2The pre-DAC acquisitions of Denali and Virage drastically realign the core of the EDA industry. When IP first came on the scene here in the US, (I think 3Soft was the first IP company I saw), many people figured that IP would become another form of delivery for chip designs – and that they would come from the semiconductor companies.

The EDA executives’ explicit remarks about how IP is key to their continued growth could turn EDA into an industry of IP haves and IP have nots.

How does this EDA realignment affect customers? We asked Atrenta vice president of marketing and industry voice Mike Gianfagna, ” What does the EDA industry realignment mean for customers?”

Here’s what he said:

Realignment can mean two things that are related, but a bit different.

One form of realignment we’re seeing is the IP market merging into the EDA market. This is definitely good for IP customers. Effective IP reuse requires a blend of quality, highly validated IP and a good reuse methodology. The methodology need is for both authoring IP to be reusable and implementing the reuse itself. EDA is a good place to bring all this together. Most larger EDA companies understand what it takes to deliver high quality, validated designs. They also understand what a reuse methodology should include. A lot of the smaller IP shops don’t have this perspective.

Another realignment is the “annexation” of embedded software into EDA. Synopsys is validating this trend with their buying spree, and Cadence is validating the trend with their EDA360 proposal and some buying, too. This is also good for the customer. If software development teams can help to drive the silicon creation process, we are going to see some new killer apps emerge as a result.
…………………………..
What do you think about the combination of IP and EDA? Let us know in the “comments” section.

– end –

Qualcomm, imec and Atrenta talk about how to handle 3D

June 28th, 2010 by Ed Lee

I attended Qualcomm, imec and Atrenta’s presentation to bloggers on 3D this afternoon and it was enlightening to hear about what this up and coming design approach could give a company like Qualcomm.

 

Qualcomm’s Riko Radojcic clearly was the point person on the joint effort. After all, he was the customer specifying what his intriguing PathFinding vision and technology had to be and become….and he’s been working on this for QUITE a while. Radojcic noted that while the promise of 3D is high and sets expectations about a new level of design, the reality is that the technology to achieve 3D design is broken. That’s how he embarked on the definition and realization of Qualcomm’s PathFinding vision and technology. He heads up the Qualcomm PathFinding technology effort.

 

Atrenta, imec and AutoESL collaborated to create what Qualcomm thinks is the first working 3D flow. While it’s incomplete – only HLS and early estimation tools are included right now – Radojcic said it has started him on realizing the PathFinder vision. He said that he certainly needs HLS and early estimation tools and that gets him started. He needs early estimation to find the sweet spot for a chip’s architecture and the technology for those leading edge designs Qualcomm designs. BUT this first version of the flow will need more tools and a lot of support by the time the 3D design demand hits in 2012.

 

The presenters kicked off the event by defining what 3D is. They agreed that with 3D design, you mix and match into one vertical step. Easy, right? Well, not quite. All of them recognized that the complexities of 3D require that you get it all right up front. And that is harder than anyone thinks.

 

The presenters agreed that a lot of work needs to be done to realize Radojcic’s PathFinding vision, of which 3D is a big part. But the tool vendor partners also saw it as an opportunity for them and the EDA vendors as well.

 

– Liz Massingill

 

On Synopsys buying Virage

June 12th, 2010 by Ed Lee

We asked three EDA figures to comment on how the Synopsys purchase of Virage would impact the EDA and IP industries. Here’s what they said.

…………………………………………………………………………………………………..

mike-gianfagna534c2x3x3008This acquisition puts Synopsys squarely in the front of the pack as far as IP suppliers go. This trend could be quite significant. Successful IP reuse is a combination of the right EDA tools, best practices methodology and well-designed IP. The EDA vendor is a pretty good place for all that to come together. ARM remains the exception to this rule, and several other rules for that matter.

Mike Gianfagna
Vice President, Marketing
Atrenta, Inc.

…………………………………………………………………………………………………………….

hogan1I don’t see how this doesn’t make Synopsys a competitor with ARM on physical IP and ARC processor. ARM should start feeling like it is getting surrounded by Synopsys.

Jim Hogan
EDA investor

………………………………………………………………………………………………………….

cobyzelnik2With EDA trying to expand its scope and grow beyond its traditional boundaries (see EDA360), and with small and medium size IP vendors struggling to grow, basic economy forces are pushing this trend.

Synopsys has already been a formidable IP player and Cadence now entered it with its recent acquisition of Denali.

There are still plenty of smaller IP players so we’ll see further consolidation playing out. The IP segment has been trying to define and position itself between EDA and semiconductors. We all wondered if IP would become an intrinsic part of the semiconductor industry, the EDA industry, or stand on its own. These days we clearly see that the IP pendulum has shifted toward EDA.

The outlier is of course ARM which is a different beast, in some ways closer to semiconductors: i.e., look at how ARM competes with Intel. With a market cap equivalent to Synopsys and Cadence put together, ARM is simply too big for that.

Coby Zelnik
CEO
Sagantec

– end –

Mike Gianfagna on EDA360

June 7th, 2010 by Ed Lee

mike-gianfagna534c2x3x3003Mike Gianfagna, well known and long time EDA executive, has quite a bit to say about the EDA360 manifesto that’s electrified the EDA world. As vice president of marketing at Atrenta, Inc, Mike has been an astute, articulate participant in the EDA value discussion. I was able to grab a few minutes with Mike to ask how EDA360 helped define the 2010 and beyond definition of EDA value and how it might alter the industry’s direction.

ED: EDA360 has caused quite a buzz. Why?

MIKE: Simply put, it’s one of the first times a major EDA vendor has focused on growing the industry and not just winning the next deal.

ED: It’s curious that EDA people have embraced it so vigorously. After all, it’s not a “how to” but more of a “here’s the vision, the dream.”  What’s the impact of EDA360 on the EDA industry? The EDA user community? The EDA media?

MIKE: Let’s face it, the EDA industry has been stuck at roughly the same size for a long time. This lack of growth, in my opinion, has a lot to do with the predatory practices most suppliers pursue. That is, “I win the current budget and you lose.” Growing the business takes a broader view, and a good dose of vision to see beyond today’s budget and determine how EDA can serve new customers tomorrow. EDA360 articulates such a vision.

I’d like to think all this will have a positive impact on our industry overall. As for the EDA media, I am honestly not sure who that is anymore, so it’s hard to comment.

ED: This is a Cadence-generated document. How effective can it be if there’s a significant “other” camp?

MIKE: This point is what I find most interesting (and refreshing) about the concepts of EDA360. It’s not a Cadence document per se. It’s a blueprint of where EDA can go to find new customers and add new value. The piece articulates this in terms of current industry trends. It aims to exploit adjacencies in order to grow the market. And it clearly states that everybody needs to start thinking differently if it’s going to work.

ED: Rightfully, some people could view EDA360 as a Cadence effort to regain some of its industry momentum and influence that it has NOT had for years. Why should the rest of EDA buy into a company initiative?

MIKE: As I mentioned, I don’t see this as a company initiative. I see it as a call to action for our industry. We can all keep chasing the same budget, or find new customers and new budgets. A “dog food dish” image is spinning around in my head right now, but I’ll leave that discussion to the class historians among us.

ED: How will EDA360 affect the big 6: Atrenta, Cadence, Magma, Mentor, Springsoft and Synopsys?

MIKE: Wow, thanks for the flattering reference. It’s not every day that Atrenta gets mentioned in the same sentence with Cadence, Synopsys and Mentor. The reference is correct, however. Atrenta is now at a size, and a popularity level  that gives us the opportunity to make a real difference, if you believe the DeepChip readership.

How can we make a difference? First of all, a consistent focus on serving the new and emerging user base referenced in the EDA360 vision will help. That is, the software development community that requires advanced silicon to get its job done. The changes implied by EDA360 will take time – all design paradigm shifts do and they usually take longer than you like.

If a group of forward-looking companies can work together toward the vision, the time required to get there can be reduced. And that spells opportunity for everyone.

ED: How will EDA360 affect the medium sized EDA companies?

MIKE: I think the effect here will be similar, except many mid-size EDA companies may necessarily be slower to respond. Pursuing new markets and new customers takes discretionary resources, and many mid-size companies don’t have a lot of that.

ED: How will EDA360 affect the slew of small and startup EDA companies?

MIKE: For the current crop of startups, I don’t believe the effects will be that noticeable. Some will figure out how to re-invent themselves in new, emerging markets but most will continue on the path they are currently on.

The interesting part for venture-funded startups is what happens next. Will the venture community start writing checks for new business models that address the application software developer’s needs? If this happens, we’ll have another proof point that EDA360 is more than a nicely done White Paper.

– end –

GSA Emerging Opportunities Expo & Conference  September 16, 2010 / Santa Clara, CA



Click here for Internet Business Systems © 2010 Internet Business Systems, Inc.
+1 (408) 850-9246 — Contact Us, or visit our other sites:
TechJobsCafe - Technical Jobs and ResumesEDACafe - Electronic Design AutomationGISCafe - Geographical Information Services	MCADCafe - Mechanical Design and EngineeringNanotechCafe - Nanotechnology ResourcesPrinted Circuit Board Engineering and ManufacturingShareCG  - Share Computer Graphic (CG) Animation, 3D Art and 3D Models
  Privacy Policy