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 Disrupted Hard

Archive for December 28th, 2014

How we’re finally marketing a disruptive innovation the right way

Sunday, December 28th, 2014

Something occurred to me the other day as I was explaining a typical example of disruptive innovation as given in The Innovator’s Dilemma: how Japanese motorcycles (Honda, Kawasaki, Yamaha) disrupted the existing heavy motorcycles made by Harley-Davidson and BMW.


Harley - Davidson bike (c) 2012 eagle1effi - Flickr


Honda CB125F MY 2015 (c) 2014 attrazionemotori - Flickr

Both are fine motorcycles if you ask me, they just fulfill different needs (somehow I have trouble imagining Sons of Anarchy riding 125CC Hondas).


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