Dispatches from Boston
Boston-based Nanette Collins is the 2013 recipient of the Marie R. Pistilli Women in EDA Achievement Award, presented annually to an individual who has helped advance women in the EDA industry. She started Nanette V. Collins Marketing and Public Relations in 1994 after working as director of … More »
Uniquify, Uniquely Silicon Valley
May 28th, 2013 by Nanette Collins
Last summer, Russ Henke, EDACafe’s then contributor, called Uniquify a uniquely Silicon Valley company in a profile called, “A Visit to Uniquify,” (found here: http://tiny.cc/4jjlxw). Having had a chance to work with the Uniquify team and get to know many of them, I can attest to the uniqueness that you’ll only find in Silicon Valley.
Since the original EDACafe profile, Uniquify relocated its corporate headquarters from a cramped space in Santa Clara, Calif., to a handsome and large building in San Jose, close to Highway 880, tripling the office space.
The office may have moved, but the goal to create chips easier and faster with better results remains. A comprehensive design services platform called ideas2silicon introduced last year offers project teams faster turnaround, lower costs and a transparent business model to provide rapid assembly of IP blocks into a base system. Uniquify’s successfully completed various design services, manufacturing services and IP projects through ideas2silicon that range from leading-edge designs at 28nm, but also 40, 65 and 90nm. Satisfied customers include Tehuti Networks, Ikanos, LG and Pixelworks. Many of the projects had low power as a goal, and end products are everything from networking, consumer electronics, image and media processing to digital TV.
In the new office, everyone’s able to spread out and there are enough conference rooms to handle all the daily meetings and then some. This office includes a dedicated on-site engineering working space for Uniquify’s customers and a lab area that everyone’s proud of. Visitors waiting in the lobby sometimes can hear the thwack of table tennis balls hitting the rackets.
When I finally have a chance to catch up with Bob Smith, Uniquify’s senior vice president of marketing and business development, he had just returned from a whirlwind week in Asia. On this day, he and his team were wrapping up the results of the “DDR with Confidence” Technology Symposium held in Korea and Taiwan. Bob and Gabe Iniguez, Uniquify’s marketing communications manager, took the original DDR Technology Symposium held in February in Santa Clara, Calif., on the road and met with great interest.
According to Bob, a good many project teams have huge challenges when trying to implement and deploy DDR-based designs and are looking for ways to improve or solve these challenges, especially at 28nm. They are finding that process variation effects and dynamic variations due to fluctuating operating conditions degrade system performance and can cause system instability. The system becomes inoperative.
Josh Lee, Uniquify’s co-founder, president and CEO, is a clever engineer who figured out a way to address this by measuring relevant parameters critical for performance and reliability, and automatically making adjustments to ensure they are optimized. Uniquify calls this Adaptive IP. Its unique (there’s that word again) adaptive and patented DDR memory subsystem IP that has captured the attention of these project teams.
Hence, the big crowds at all three symposium events and huge interest in Uniquify’s Adaptive DDR memory subsystem IP.
Now, Bob is turning his attention to the 50th Design Automation Conference, where Uniquify will showcase its Adaptive DDR IP, along with its SoC design and manufacturing solutions in its two exhibit spaces. Yes, two booths. More on that later.
But first, Uniquify is a proud sponsor of the Heart of Technology’s HOT Zone, part of DAC’s Kickin’ It Up in Austin party to celebrate its 50th year, Monday, June 3, at Austin City Limits Live. The Heart of Technology (HOT), founded by Jim Hogan, supports non-profits where all funds raised go directly back into the communities they visit. The recipient is CASA (Court Appointed Special Advocates) of Travis County, Texas. It speaks up for children who have been abused or neglected by empowering the community to volunteer as advocates for them in the court system.
When asked what Uniquify will have to demonstrate to DAC attendees, he handed me a mailer that he came up with on the Top 10 Reasons why DAC attendees should stop by and visit with Uniquify.
In descending order, they are:
10. A project team has a great product idea, but needs help turning it into an ASIC or SoC … Talk to Uniquify!
9. Attendees can find out about Uniquify’s complete SoC manufacturing and design services and more than 300 successful projects.
8. They can learn about Perseus, Uniquify’s automated design management system that delivers predictable, consistent high quality designs in the shortest amount of time.
7. If an attendee is looking for DDR IP, Uniquify’s got it.
6. Or if he or she needs 28nm or beyond, Uniquify is silicon proven with many designs in production.
5. DAC attendees need a definition of Adaptive IP should see Uniquify in Booth 1941 to learn what it is and why it’s important.
4. DDR3, DDR4 or LPDDR3 solutions can be found in Booth 1941.
3. Uniquify’s DDR SCL/DSCL technology improves system reliability and yield and delivers ultra-low latency.
2. Uniquify has the smallest, fastest, lowest power DDR PHYs.
1. Perhaps the best reason of all … DAC attendees can relax and play IPong in the “Chill Zone” in Booth 615.
Obviously, Josh Lee isn’t the only clever person at Uniquify. And, this Top 10 List should explain why Uniquify has two booths at DAC this year. One for business, one for fun and relaxation, which makes perfect sense at Uniquify and a perfect balance for DAC.
We barely scratched the surface on what makes Uniquify unique. Perhaps this profile will encourage EDACafe readers to stop by Booths 1941 and 615 during DAC to see Uniquify for themselves.