As DAC opened in the Moscone Center’s South Hall this year, it poured rain around the Bay Area and the buses with attendees from Silicon Valley crawled along the streets to the convention center. No one seemed particularly troubled, just surprised. After all, who hasn’t heard: It never rains in June in San Francisco.
No matter. Attendees hurried into Moscone under umbrellas, shook them off, slid them into umbrella sleeves provided by the convention center and rode down the escalators. Game on!
San Francisco is a great place for DAC and a bit of rain –– that stopped mid afternoon –– didn’t dampen anyone’s enthusiasm for the show. Booth traffic was great throughout most of the week, though it did trail off toward the end of show and during keynotes. Our demo suites were almost always full of motivated designers looking for ways to climb up the abstraction level.