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Graham Etchells, Director of Product Marketing at Synopsys
Graham Etchells, Director of Product Marketing at Synopsys
Graham Etchells started in EDA before it was termed EDA. He has held marketing and sales positions at several companies and has been chasing the holy grail of analog/custom layout automation ever since he was a marketing director at Cadence in the mid-1990s. He says past experience indicates we may … More »

A Personal Invitation

May 23rd, 2016 by Graham Etchells, Director of Product Marketing at Synopsys

I just wanted to take a moment to personally invite you to attend Synopsys’ Custom Compiler lunch event at DAC 2016 on Tuesday, June 7 in Austin, TX. At this event, engineers from GSI Technology, Samsung, STMicroelectronics, and Synopsys’ IP Group will showcase their experiences using the new Custom Compiler custom IC design tool with Visually-assisted Automation technologies.

As you’ll recall, Synopsys unveiled Custom Compiler on March 30 of this year at SNUG Silicon Valley. Custom Compiler is a new custom IC design solution that closes the FinFET productivity gap by cutting custom layout tasks from days to hours. It offers a fresh approach to custom design that employs Visually-assisted Automation technologies to speed up common design tasks, reduce iterations and enable reuse. Visually-assisted Automation technologies are a unique set of productivity aids that leverage the graphical use model familiar to layout designers while eliminating the need to write complicated code and constraints.

It’s very cool–and if you want to get a preview, check out the SNUG Custom Compiler videolog where Bob Lefferts shows a video clip that will absolutely blow your socks off!

So, if you’re going to DAC, don’t miss the Custom Compiler lunch event. Seats are limited, so I encourage you to register early!

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