Shishpal Rawat, Vice President of Technical Activities for CEDA
Shishpal is Director of Business Enabling Programs and EDA Investments for Intel Corp.
Lucio Lanza’s View of the Industry
December 3rd, 2010 by Shishpal Rawat, Vice President of Technical Activities for CEDA
Last month during ICCAD in Santa Clara, CEDA hosted Dr. Lucio Lanza as part of its distinguished lecture series. The lecture titled, “Semiconductor and EDA Industry –– A new business model?,” was delivered to a packed room with a rapt audience.
Dr. Lanza, managing director of Lanza techVentures, an early stage venture capital and investment firm, pointed out that most people, including venture capitalists, are incorrectly looking at semiconductor as a mature industry. According to his findings, nothing could be further from the truth. He pointed out that the industries themselves, such as those building digital cameras, TVs, phones and so forth may have matured, but the industries tending to those products continuously reinvented themselves and their business models. In many cases, a specific company may be mature and stalled for growth as it lacks innovation and the ability to reinvent, but certainly not the entire industry.
The EDA and semiconductor industry is suffering from this narrow view of having become a “mature” industry, Dr. Lanza noted. He stressed the need for the EDA industry to embrace new business models. In fact, it can help in this reinvention by helping drive innovation that will help new startups reduce the cost of new design through flexible software services or manufacturing operations. EDA needs to develop tools and methods for predictable system engineering, for example. In his view, this will energize and free up the entrepreneurial spirit in the product space as semiconductors reach deeper and deeper into our way of life.
This lecture, as well as a lively and thought-provoking Q&A session, is captured in the video posted on http://www.c-eda.org/index.php?menuphp=menu_dss&mainpage=distinguished.
We’re quite proud of our ongoing Distinguished Speaker Series, now entering its sixth year. These lectures are based on Best Papers from DAC, ICCAD and the IEEE Transactions on Computer Aided Design (TCAD), or some other key topic relevant for our community. Presenters are invited to give an in-depth presentation of their work, going beyond the published paper and conference talk. Each lecture either takes place in front of a live audience of experts or is captured in a studio setting.
For more information about our Distinguished Speaker Series or details on CEDA, visit: www.c-eda.org.