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Archive for August 30th, 2010

Update on the Design Technology Committee

Monday, August 30th, 2010

The Design Technology Committee (DTC) represents EDA users from system and semiconductor companies to form a strong partnership with the EDA industry. The DTC wants to engage with EDA vendors in bi-directional discussions on common EDA needs and requirements and overall industry, system design and technology directions.

The DTC will align its members on standardization topics and will coordinate them closely with the existing standards development organizations, such as Accellera, the IEEE DA Standards Committee and the Silicon Integration Initiative (Si2). Along with the identification of newly needed standards and standards extensions, the committee will establish common directions for ongoing standardization activities.

Often, the DTC members experience similar challenges in system design. These challenges continue to increase with migrations to newer technology nodes and the integration of more and more functionalities onto a single system or into a single package. At the same time, our design teams need to become more productive and efficient in order to reduce cycle times and product development cost.

We have, however, observed that despite that the challenges are similar, they are often addressed in different but somewhat similar ways. This leads to inefficiencies that prevent the easy reuse of IP and lead to many different approaches in EDA tools to address the same problem.

Instead of trying to solve our EDA requirements in numerous one-on-one discussions between EDA user companies and EDA vendors, the DTC wants to establish a more common set of EDA needs and requirements and discuss them with the EDA industry. This will allow us all to streamline and accelerate the efficient development of required EDA functionalities.

Furthermore, it will free up experienced resources at EDA vendor and EDA user companies to focus on value-added differentiation for the benefit of the individual companies.

In the age of partnerships within the system and semiconductor value chain, it is now time to look also for partnerships in areas of common interest across these value chains.

Since our formation last year, we have grown membership to its current list of senior CAD representatives from AMD, Broadcom, Ericsson, Freescale Semiconductor, Hewlett-Packard, IBM Corporation, Infineon Technologies, Intel, LSI Corp, Oracle, STMicroelectronics, STARC and Texas Instruments. We will be expanding this list even further in the current year.

The DTC looks forward to fruitful and cooperative discussions with the EDA industry and standards organizations to accelerate relevant EDA, CAD and methodology development for the benefit of system design teams worldwide.

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