Sherry is vice president of marketing at AWR, bringing with her more than 15 years of EDA experience in domestic and international sales, marketing, support, and managerial expertise.
AWR: Redefining Design
June 17th, 2013 by Sherry Hess
When I first learned of NI’s Redefining campaign, I thought… yes, makes perfect sense and fits AWR extremely well. Our company was founded almost 20 years ago on the very idea of redefining design for microwave/RF engineers. We began this mission with the release of our flagship product, Microwave Office®, and have continued our tradition of innovation as the first with a Microsoft Office look and feel, the first to fully embrace the PC as the preferred platform, the first to open our environment to third-party vendor tools through our EM Socket™ interface, the first to offer the eye-catching real-time tuning feature…yup… AWR has been constantly evolving and redefining design with every new technology, product, and partner announcement.
If you look at our innovation timeline (snapshot below), you can see for yourself how we continually work to redefine the tools and technologies our customers require, request, and enjoy and that enable them to achieve design success by first virtually prototyping their MMICs, RF PCBs, RFICs, microwave modules, communication systems, radar systems, antennas, and more.
So this year as we embrace our parent company’s redefining campaign, we want to clearly say, “Hear, hear, we agree and support redefining design in all that we do—past, present and future.” Take a look at Analyst™, which has already begun to redefine the design flow for 3D FEM EM analysis by enabling users to move away from disparate point tools to analysis so seamlessly integrated within Microwave Office circuit design that it effectively makes EM a one-click option. Take a look at our forthcoming Visual System Simulator™ (VSS) software release with 802.11ac IP that’s been modularized so it lends itself not only to use within VSS but also within NI’s PXI hardware and LabVIEW software. Take a look at our many AWR Connected™ partners to see how our openness philosophy continues on today, providing our customers with a design flow and eco-system that is flexible and open to better satisfy their ever changing and challenging design needs.
Redefine, transform, evolve…whatever terminology you prefer, see how we do it so that you can as well, and how AWR software helps you stay ahead of the curve in this rapidly changing, high-tech world in which we live.