Power to masses
Anand Iyer dabbles in many areas of technology, but his passion has been clean energy and energy efficiency. He was instrumental to make Cadence Design Systems a low power technology leader when he managed the product marketing in Cadence for 7 years. Before Cadence, he was a designer and CAD … More »
47th DAC Innovations – Career Seminar and Panel discussion organized by Women in Electronic Design (WWED)
May 19th, 2010 by Anand Iyer
I have resolved to continue my blogging whenever I get a chance, now that I have been employed full-time. Before I blog about low power, I want to share something that is dear to my heart.
Every year DAC features a number of innovative programs to make it compelling for electronic designers to attend this conference. Few years ago, DAC started a design track in cooperation with ISSCC, which gave an opportunity for papers from ISSCC to be re-presented and heard at DAC. Few years ago, what started as free Mondays became free exhibition and now with a moderate fee. Every year, DAC tries to attract newer folks into its folds. Such an innovative program this year is the Career Seminar and Panel discussion organized by Women in Electronic Design (WWED) titled “More Than Core Competence….What it Takes for Your Career to Survive, and Thrive!” I think it will be great for everyone to register and attend this session.
First of all, the topic of discussion is very relevant for today’s economic realities. While the signs point to an industry turn-around out of the recession, joblessness is still rampant. Many talented individuals are still looking for jobs. Others are trying to keep their jobs intact. What better way to learn a lesson or two on career management than hearing from the present day technology industry leaders!
The second question comes to mind is why this forum? Women have been in the forefront of technology for a long time starting with prominent names such as Madame Curie. In 2009 and 2010, women are beginning to take charge of the overall leadership. They are leading the way out of our disillusionment with corporate America. While industry leaders such as Meg Whitman and Carly Fiorina are focusing on reshaping politics (following the footsteps of Hillary Clinton and Sarah Palin), new women leaders have emerged in technology industry. Companies like Yahoo! have entrusted their future to leaders like Carol Bartz. What WWED assembled in this forum is a subset of such leaders. This year, they have assembled the who’s who of the industry such as:
I know what I will be doing at lunch time on June 14, 2010, Monday. Do you?
August 9th, 2009 by Anand Iyer
Sorry for the long hiatus. In fact, I wrote my introduction in June and then I was off on a vacation until last week. I just got back after spending some time in India. Even though this is my second trip to India in 2 years, I never got a chance to look closer at all the changes that have happened in India, before this trip. Man, I was quite amazed with the changes. For one, the rise of affluence amongst people was quite apparent. You can see it in the high rise buildings, number of cars, shopping malls, use of packaged goods, etc. This brings to an interesting perspective in terms of low power and power management. What I found was that wastage was also common amongst people. It seemed like the waste of goods and other products was directly proportional to the increase in personal wealth. Ans the most appalling thing was the rampant waste of energy. In all the places I visited, people did not care whether a light in a room was on or the fan was running, if no other people were around. It is predicted by a Mckinsey study that India’s electricity demand will be 3X what it is today by 2017 if the growth continues at a rate of 8% (this was the growth rate last year). I am sure, a big % of this consumption will be wasted anyway. The conservation has to be ingrained in the soceity in order to prevent this wastage. It is really important to strive for better approaches to promote conservation. Speaking of conservation, I recently looked at the Energy Star specification – http://www.energystar.gov/. One of the startling fact is the amount of energy consumed by “so called” external power supplies. These are the power adapters that we use for powering the laptop, telephone, music player, camcorder, etc. With a 30% power reduction in these devices, power savings can be greater than the power savings that can be achieved in all the data centers! Sequence Design Automation’s CEO, Vik Kulkarni, called this out in his newsletter column “Kulkarni Korner” recently – http://www.sequencedesign.com/newsevents/kulkarnis_corner_july2009.php
A big step in power management would be if someone can redesign the power supplies to make them power efficient. I heard that power efficiency was a prominent theme in this year’s DAC. Unfortunately, I did not attend DAC because of my trip to India. I had a chance to talk to Robert Smith, VP of Marketing, Magma before I went to India. I was curious to know the strategy behind Magma supporting Common Power Format in addition to the UPF support that they had announced earlier. Bob told me that customer requests were mainly the reason, but I could see a more confident Magma, listening and caring for its customers. Since then, Magma has released a number of announcements to get into multiple foundry reference flows. More later. Please feel free to express your comments.
June 3rd, 2009 by Anand Iyer
This is Anand Iyer. Many of you may have seen my articles on power management in other publications. Power management and energy efficiency are my passions. I want to make everyone aware of the challenges and innovation happening in these areas. Energy demand is increasing steadily over many years as countries like India and China have started to realize their full potential. There has been a lot of focus lately on clean energy generation with solar, wind, etc, but a 10X increase in clean energy production is not going to be enough to feed this global energy demand. Energy conservation and energy efficiency are a must in this modern, brave world. I will be discussing more on smart ways of using energy in all walks of life in my postings. I hope to share my thoughts with you and encourage a healthy debate for a green future. More later