Woodcliff Lake, NJ, July 18, 2012 — Semiconductor intellectual property provider CAST, Inc. has added a sales office in China to further help electronic system design customers adopt and exploit reusable IP in this fast-growing market.

Based in Shanghai, the new office has a full-time account manager whose roles are to provide a direct link between Chinese IP customers and CAST, and to facilitate the ongoing efforts of longtime local sales partner S2C, Inc.

“Chinese system designers see reusable IP as critical for their product goals and view CAST as one of the best IP providers available,” said Jimmy Chen, account manager at the new CAST China sales office. “I’m excited to shift from my previous role in S2C to 100% focus on CAST customers and products, and in this way broaden the benefits of CAST IP for Chinese companies while also helping S2C increase sales and improve local support.”

“Jimmy as full-time CAST account manager coupled with S2C’s expertise and respect gives CAST an incredible Chinese presence that’s sure to help more designers gain from the technical and economic benefits of our IP cores,” said Nikos Zervas, vice president of marketing for CAST.

Potential and current IP customers can reach the new CAST China Sales Office at:

Rm. 27G, World Plaza, 855 Pudong South Road, Shanghai 200120, China
Phone: +86 21.5888.2908
Email: j.chen@cast-inc.com

CAST’s close partnership with Chinese sales and support experts S2C ( www.s2cinc.com) is continuing, and new or existing customers can also contact S2C at its offices in Shanghai (phone +86 21.6887.9287), Beijing (+86 10.8212.2630), or Shenzhen (+86 755.2676.6711) or by email at Email Contact.

The proven CAST, Inc. line of reusable IP products features 32-bit processors and 8-bit microcontrollers, advanced image/video compression and processing cores, plus memory controllers, high-speed buses, peripherals, and other essential functions. See the full line at www.cast-inc.com, or learn more by calling +1 201.391.8300, or emailing Email Contact.